EP330: PEZ: From Austrian Invention To American Icon and The Woman Behind Jack London

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Visit Vanguard.com discover ownership from shareholders on the Functional Vanguard Market Corporation St., Missus Lee Habib Mrs. Elmore American stories we tell stories about everything here in the show including yours all American stories.com. Some of our favorite. As you know we are a nation of immigrants. It's not just people who travel.

It's also their ideas. One of these ideas is something that many of us loved his kids, Sean Peterson of the Pez visitor center is author of pedis from Austrian invention American icon is to share how it evolved into the brick -shaped candy dispenser. We all know and love today show because the brand or the candy was invented by a man named Edward Haas the sword. He was an Austrian. The family had been very successful in a variety of businesses to that point and they had a nice business providing baking products and one of the things Mr. Haas noticed people were having a difficult time digesting some of the cakes based on some the ingredients that were in them, and found that peppermint oil was a good way to help in the digestion and the byproduct of that you know was a way to freshen your breath in most of all he really wanted to provide an alternative to smoking. He was very much a man ahead of his time in didn't really think too much of smoking in the health ramifications of that. So his goal was to come to come up with an alternative to that and he found peppermint oil and through this what's called a coldpressed method were you just can't oppress the ingredients together came up with these little Pez tablets as the product in wanted to see if there was interest the German word for peppermint's for ferments and it's actually quite a long word, so he used the first middle and last letter of the word for ferments which was a PEZ and he found it was an easily announce about word in just about any language. It was a trademark of brand-name so would serve two purposes, and one another. That's really how Pez got its start for the first 20+ years of its creation. There was no dispenser you either bought the product in a little foil role similar to what is offered today or there was a little metal 10 that you could carry them in your pocket. If you're old enough to remember. You know you can get Mike Bayer aspirin and a little metal 10 probably associated these days with like a deltoid or something like that you could carry in your pocket and that was really the only way you could get Pez for its initial creation wasn't until the late 1940s that his success was growing and in business was increasing. He wanted to try something different with that because he was a bit of a German folk yells out got this great candy on the founder and inventor of this, but if I want to offer to you. You gotta put your fingers in that tend to get a piece of candy and it's not really what I want, so he found a freelance designer, a man named Oscar Lucia and commissioned him to come up with some kind of dispensing device for the candy you know he put a little thumb grip at the top and in some spring mechanisms inside to be able to offer them one at a time and that's really how the shape of the dispenser was born.

Mr. Haas started selling these in 1927 in Austria found success rather quickly and expanded the product throughout Europe and other parts of the world and for him.

The last great market to conquer was the United States. So 1952 they came to lower Manhattan. They had offices in New York City. They imported all of the products from Europe and tried to sell them as they had throughout the rest of the world is an upscale adult product and marketed as an alternative to smoking and it really didn't have the success that it had in your affected. It really did poorly. Unfortunately, I say unfortunately but actually was. It was probably one of the best things that could happen to it. It was the lack of success really that drove Pez to innovate and create the changes that have made us successful. To this day they were selling the dispenser without character had just had a little thumb grip and the only flavor you could get was peppermint and as I said it didn't really have the success that they had hoped for. So somebody in marketing said bloodstone a lot of the market. Let's let's think about what were doing and how we could do it differently and they came up with the idea of putting a three-dimensional character hat on top of that dispenser and children generally don't like pepper man. You know the strong flavors like that. So the idea was let's add fruit flavors to the candy, but the three-dimensional cartoon character hat on top and let's shift the marketing from adults to children in it changed really the direction of the brand. They found success very quickly and you know it changed the business model here in the United States as well as globally and we been primarily children's product ever since the Pez girl was a it was kind of the grassroots marketing campaign of how they wanted to advertise Pez, you know this is something that nobody was really familiar with so they had these out. It's for ladies to where they would hire models to go out in share the brand and a lot of the early ones had like skirts with big pockets so they could keep a lot of the refills in them and they would just go out to events in hand, the candy to people, get them to try this new brand and hopefully get people enthused about what this new product was. It was very cannot girl asked when it started in the 1950s. So a lot of the early Pez girls, lanky, and this is when the marketing was being directed towards adults and certainly not shifted the 60s and 70s is shifted to children in the 1970s. You can see what looks like a superhero. They had no like knee-high boots on the model. She had a cape and instead of the full Pez logo.

It just had like a giant pee on the chest so it looked like a superhero and it worked and you're listening to Sean Peterson of the Pez visitor center and telling a story we tell again and again here on the show that a failure and that's the failure to launch the Pez product and work internationally here in the United States what they do, will they learn from the market.

They adapted and actually took Pez to a place they'd never been before, get a failure leads to success. When we come back more from Sean Peterson, author of Pez Austrian invention to American icon here on our American story books.

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I know everything there is to know about running a coffee shop for small business insurance. I need my State Farm agent make sure my business days piping hot equal and competent business owners to help the past. State Farm is in your corner and on like a neighbor. There call your local State Farm agent for quote today doing household chores can Artie be time-consuming and tedious. And there's nothing more daunting than facing piles and piles of laundry that need to be done can be overwhelming for anyone. If you want to get those larger laundry loads down right and get back to your life. Try all free clear maggot packs all three clear mega packs are bigger packs two times the cleaning ingredients compared to a regular pack so that you can tackle any laundry load without the worry free clear maggot packs are also 100% free perfumes and dyes and their dental and skin which is great for any family sensitive skin needs my family.

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The first traditional head on the stem that you're familiar with today, was a witch for Halloween and I was 1957 and in the first licensed character was 1958 that was Popeye and then we followed that with a couple of additions to the seasonal line we had at Santa for the first time we been doing Santa ever sense. It's coincidently one of our best selling polio number one seller to this day we had an Easter line with the Easter Bunny that year and in 1959, 1960, Casper also came into the mix.

In the 1961.

We did Mickey Mouse with Disney for the first time I think were actually the second longest license partner with Disney next to Donald Duck orange juice we been working with Disney consecutively since 1961 so probably produce more Disney characters over the year than any other license how many are there referring to the dispensers and this is what collectors like to talk about and argue. You know I mention Santa Claus done many many iterations of Santa Claus in is it a variation or is it a different dispenser and you know there's really no right or wrong answer. So if we had to go with just different character heads on top of the dispenser base somewhere in the 1400 issue number range right now but if you start factoring in variations in you know there's really no right or wrong answer as to what constitutes a variation start adding zeros to that and it easily goes into thousands upon thousands right now we have 15 different flavors that we offer the six core fruit flavors and that's cherry, grape, lemon, strawberry, orange raspberry, you know, things that you're familiar with. We do force our flavors and then we do some seasonal flavors candy corn for Halloween.

We do cotton candy just introduced a new Dragon fruit flavored to go with our game of thrones gift set that we introduced and we do sugar cookie for Christmas, and vanilla cupcake for Easter so that gives us 15 current flavors that we offer, but we rotate things in and out every few years we try to introduce something new to do that. We usually retire a different flavor to try to keep it fresh and different there's been many many dozens of different flavors offered throughout the year. We just retired cola and chocolate.

We made those for probably a couple of decades, and finally decided it was time to retire and try something different. We produce here at the factory about 12 million individual candy tablets per day.

There's certainly some top collectors out there that have some incredible collections.

There's people is really surprising you know though going to do buyouts of other collectors in which things they already have, and they've got.

Like many warehouses in their basement. Do you know and they may have 5000 of the same dispenser but that's part of the enjoyment for them. They like just having the quantity of and then there's other people that focus on not having duplicates, but they want something different and they have thousands upon thousands. You know in their collection so it's really up to how you want to enjoy in and collect. It's what makes the hobby so much fun as you know, everybody's got their own take on it, but there's certainly some really impressive collections out there. When you look at what people of been able to put together the factories been here since 1973.

This is the site that they chose when they first decided to to manufacturer. They ended up moving the offices from New York City to here in Connecticut and in the early 70s, and we been manufacturing in this facility ever sense and in the visitor center came to be.

I think the original idea was around 2006, and it actually came from me I approached the company they were familiar with me through some of the books that I published about the history of because and documented all the various dispensers and things like that and they were using books. People would come into marketing and they would share my book with them and you know looking get some ideas from this and see what we've done.

When I approached they kinda knew who I was at that time and met with the CEO of the company and I said I know you guys haven't done this before, but I think it be a great idea if you had some kind of historical Museum aspect of the business and you know may be a retail piece attached to that the people could come in and get a sense of Pez history and how it's changed and evolved and have an opportunity to sell them all things Pez right right there at the same facility in if you like the idea had like to be the guy to put that together and run it for you. He said were just not ready for that step yet.

But let's stay in touch so I took every opportunity that I could for the next few years to remind him that I'm still around and had interest in doing this and it was about late 2009. He called in and said you know if you're still interested, let's talk about doing this actually from Kansas City. So not only did I have to move a household. I had to move an entire collection halfway across the country and we figured out how to do that and got me here to Connecticut and began the process of constructing the visitor center. So what we were doing that we got a general contractor started figuring out who can supply giant Pez dispensers and Pez related fixtures in all the cool stuff that we have here in the visitor center started that process and that I began work on on the website Pez.com figuring out how to get the online store aspect together that all took about a year and 1/2 and in the meantime, the visitor center is being constructed and then we finally got it open December 2011 to me coming into work every day. You know, I see this every single day and I still find myself stopping and looking around just kind of enjoy the space and the one that that you know, put the stuff on the walls and put everything in the display cases.

But I still enjoy you know, 10 years later attended still so much fun for me to have not only a place for my collection. But being able to share with everybody. Now that comes in to see us. The majority of business that we have a people come through the door.

You know to this day. 10 years later. I think that's the thing that surprises me most. It's you know people that had no idea they were going to be here today and I just saw the signs along the highway in the Pez factory in we know what that is. But let's go.

We've never been in a command and the positive comments and feedback that we hear from people is just like that, you know it's up. It's amazing.

We had no idea there was this much to Pez and to me that's exciting and really one of the goals behind this for me was just to share with people it's it's been a big part of my life I've been doing this for over 30 years and I'd still really enthusiastic about it. It's exciting there are still things that you know are yet to be discovered and you know being able to share that with people and hopefully create that spark of interest that may be wants to get them involved to wear that maybe there's going to start their own collection themselves, for you know maybe think about Pez a little bit differently the next time they see it in the store they been to the factory and they watched where it was being packaged in and saw how we make the candy kinda gives you different appreciation for the Brandon and what we do so that that's really the most exciting thing for me and was just kind of a happy mistake trying to adapt to the market know. Had they not done that nobody would've probably heard about Pez it would just been a footnote in history of mentor alternative to smoking. Like many products that have come and gone certainly wasn't intentional, or the original idea of it but you know it was being able to adapt and just find the right market.

It changed and created a sense of Pez being part of pop culture ever since you know it's a relatable brand that everybody knows and a special thanks to Madison for bringing us this terrific story. Special thanks to Sean Peterson of the Pez visitor center and by all means pick up his book has Austrian invention to American icon in Amazon usual suspects. If you're in the Connecticut area and it's orange visit Pez visitor center.

Better still, if you can't get there. Go to Pez.com take a virtual tool room. By the way, since the partnership with Disney and Mickey and many other partnerships with brands and with characters you can find the Muppets Sesame Street characters Marvel characters Star Wars characters Wizard of Oz Scooby Doo Looney Tunes Mario ninja turtles Simpsons Pokémon and Angry Birds story of Pez you on our American story millions will make Medicare coverage decisions for next year and United healthcare can help you feel confident about your choices for those eligible Medicare annual enrollment runs from October 15 through December 7. If you're working past age 65. You might be able to delay Medicare enrollment. Depending on your employer coverage. It can seem confusing, but it doesn't have to be this@uhcmedicarehealthplans.com to learn more United healthcare helping people live healthier lives. I know everything there is to know about running a coffee shop for small business insurance.

I need my State Farm agent make sure my business pays piping hot and I think cool and confident the business owners to help the past.

State Farm is in your corner and on my neighbor. There call your local State Farm agent for quote today doing household chores can Artie be time-consuming and tedious. And there's nothing more daunting and facing piles and piles of laundry that need to be done can be overwhelming for anyone.

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He was truly a celebrity. He was known for his world travels and his adventures and boat trips around the globe, but many people do not now that London was hardly a solo traveler. Many of us chat.

He was accompanied by his second wife, Charmian Kittredge, London. We have known very little about. It's only 2020 that the first full-length biography on chiming Kittredge London was published. Iris Jamaal Dunkel become to find that she herself was a writer and adventure, and so much more than just Jack London's wife here is author Iris Jamaal Dunkel and how she came across Charmian when she was looking for a book of poems and found a very famous picture of Jack London, a picture of Jaclyn and on the hillside on his horse is actually on Sonoma Mountain and its head taken by chiming and I had seen that photo a million times in my life infected at the park at Jaclyn State Park is on the garbage can and said so familiar to me, but I had never thought to think who took that photo and so I immediately reached out to you Jaclyn scholars in height course on it all the time and I said that Charmian took this photograph and they said well I never really thought to ask that question and that's where I was like oh wow what else happened and so I went back to Charmian's life and try to figure out why was her story not told correctly and the answer came in researching the story of how she met Irving Stone who wrote writing a biography about her and Jack London called sailor on horseback and she thought he just wanted to write a biography about Jack, she got visitors all the time who wanted to do that he came into her life and just totally seduced her acted like she was a complete intellectual. He adored her worksheet written biography on Jaclyn and herself never bad. He took her out dancing and it turns out that through this kindness that action got her to sign away her legal rights to her story, he made her think that they would be collaborating on the story because she signed away her legal rights and he actually did not like her at all. You start C start to see this.

He wrote this horrible version of charm and in his biography biography actually fictional biography because of that licensing took the stories he told them he wrote back and chiming so mad about his violation of her trust that number one she burn many of her document, including some of her early diary. She talked about what it was like to be a woman in the late 1800s, a woman who is college educated, a woman who was driven to find a career she burn those because he didn't understand it because she didn't get married and had different people who she dated.

She must be in now a loose woman like she knew she got married she lose her job because that's the way it worked. Back in so she burn this diary. She also left everything away and Huntington Library and at that point. What I did when his book came out and started saying the things that she was in error. Had she really slandered her husband's name made it worse for him was jealous didn't care about anything action which is why that because she locked down files. The version that he published of her stock for the next 80 years, and it wasn't until scholars like Larry size and myself were able to dig back into that content and on earth who she really lies that the public is really getting to know her again and so even at the park. Jaclyn State Park things were telling a different story than how they really were. So it's important to know who she really lives and not for the book began question Cremeans family moved across the country following the gold price started that lives in California which army was born with a picture of the American unfortunately at the young age of five, mother passed away and she was left with her father, which went last long. One day to see came into her dad, boardinghouse and found chiming with propped up on the bar. She's five years old talking to all the people who come into the fire right listen to their stories no way to raise a lady she said who ended up raising chiming her way to Oakland to be raised by her on and that's when chiming started to really come into her own. Fast forward several years and when chiming is 14 years old. Her father came to visit and 39 he felt ill and was they sent Charmian out on medicine when she came back, came back to an empty bed. Her father had died and he had removed his body and she never got sick about the loss of his really hard for her to get over because of and afterwards she became fiercely independent. She learned shorthand. She got a job working at Mills College got her education and finally met like-minded people, intellectual women, because no college with one of the first schools on the on the West Coast to the west of the Rockies to open up for when then she became a stenographer and she had to work for one of the largest shipping firms in same Cisco assistant that reported to her she had purchased her own horse had made that clean her house and very successful and very confident, and she dated a lot of guys during this time all her dating and socializing with you and bring her to meet the best-selling author Jack London changing the course of her life through her aunt, but the time was a writer and editor for the Overland monthly Jaclyn and not snazzy when he was young he let you look like a sailor. He had a leg at you now and he didn't really get fasting quite yet. I mean he was a very handsome man. She was like at first you like this guy email.

When she sat down in conversation he signed like a jar full of being and she had a similar mind connection intellectually only review might like share whatever you know. He couldn't get handbooks that live at the Dardanelles was banned at the time she what he wanted to yield to read this lecture so they scheduled to have them come back and so the connection they always plan in the medical horseback riding with Jack to know how to do that she was going to teach them how to ride that he out of the blue decided to get married and he married that matter like this commitment towards being a writer getting schedule. It would make very nice children together and so that's a weird email something between the relationship really something in her. She's like you know I travel the world. She went around Europe and started writing about her travels, which is something that she always wanted to do since she was a child she dreamed of traveling the world in writing about it. So when she gets back to the Bay Area from her travels changed woman goes back to working as ethnographer and she gets invited to Jaclyn and have your listening to Irish malt uncle tell the story of Charmian Ridge, London, and when we come back more of the story.

Story of the time.

The story of well what was like to be a woman in the late 19th century and early 20th century more of this remarkable story on our American story Medicare coverage decisions for next year and healthcare can help you feel confident about your choices for those eligible Medicare annual moment runs from October 15 through December 7.

If you're working past age 65. You might be able to delay Medicare enrollment. Depending on your employer coverage.

It can seem confusing, but it doesn't have to be UHC Medicare health.com to learn more United healthcare helping people live healthier lives.

I know everything there is to know about running a coffee shop for small business insurance.

I need my State Farm agent make sure my business days piping hot and I think cool and confident the business owners to help you best. State Farm is in your corner and on like a good neighbor. There call your local State Farm agent for quote today doing household chores can Artie be time-consuming and tedious.

There's nothing more daunting than facing piles and piles of laundry that need to be done can be overwhelming for anyone.

If you want to get those larger laundry loads down right and get back to your life.

Try all three clear mega packs all three clear mega packs are bigger packs two times the cleaning ingredients compared to a regular pack so that you can tackle any laundry load without the worry all three clear mega packs are also 100% free perfumes and dyes and their dental and skin which is great for any family sensitive skin needs my family. We definitely have sensitive skin. The next time the whole family gets home from long vacation or you get the kids back from summer camp or whatever the situation as that's because this big pile of dirty clothes. All three clear mega packs have your back purchased all three clear mega packs today and conquer any laundry load for all fabric types returned to our American stories and listening to Irish malt uncle Joe. The story of her book, Charmian Kittredge, London trailblazer offer adventure Google book is the first full-length biography on John was Jack London's second wife stories been told inaccurately for years and mostly forgotten we left off. After Jack decided to marry someone else rather than let that get her down.

Charmian began traveling upon her return she was invited to London's house back to Irish malt uncle.

That's where all of the artists are going for parties. She challenges Jack to fencing's. He was like oh yeah okay lady love you this email so just let me when by letting out a study fencing at no college fee.

She was knocking out just let it when she was very athletic and so she went and kicked his butt and he was so shocked he ran over and kissed her and let granted Jack London had two small babies at home and he was married.

They didn't immediately have an affair right behind that kiss. She kept going to the parties they were in the same social circle.

They were always coming across each other and doing activities together. Slowly they started connection that they felt built into the romance that just caught on fire. They were so over-the-top and love their love letters are just ridiculous in their in their sapping something they write to each other like three or four times a day in the mailbox for your letter why they were so in love and why they call each other meet they found each other.

The mirror image of who they wanted and so I think that's why ignited, married around until he finally tells his wife that he wants and this of course caused a huge ruckus in celebrity.

He's written called while he filed first for divorce and coffee a lot of time waiting here before you get married so you know they they started. It was really troubling for Jackie actually finally more like Marley was dealing with the fact that he was leaving his young family right feeling bad so that it they got married day that the divorce instead of waiting for this planetary money and that was kind of like going forward and off they went on Tamika and Cuba and began their explorations in writing about when they came back to the Bay Area to start their married life together which to travel. Got the better of them and they started planning a boat trip on a small yacht club. After some delays in 1907.

They finally set sail on the start.

This is when Charmian began logging their journey throughout all the trips they were being followed by reporters and stories were being written about their adventures. All kind of crazy adventures on the Sabbath, including Hawaii.

They both learn how to surf and what's notable is how Jack Wade. Record these ventures and his writing about the check called the crews of the start as if he were the only one doing things.

In reality, Charmian is also there surveying on a 75 pound wooden surfboard with him in in Waikiki sold more copies just Jaclyn and so that's why he recorded it that way throughout their adventures so they travel from Hawaii to my casein Island CD and then on support and beyond the Solomon Island. They plan to continue on this venture. They both develop yacht's which is that these that you get in the South. He is what you do these wounds on your arms that are big as baseball. Jack became very, very well, and so they had to leave the Solomon Island and travel to Australia so he could have surgery and recovery, but unfortunately it was something that couldn't recover from and track and Charlie was devastated. This was probably the most important journey of her life. She felt like. And so when they when they had and this trip she sees. She is so sad when they got back from their journey. Charmian soon found out she was pregnant thinking time she started to get ready to give birth. She went into labor and been told everything was normal, but very soon into labor. They realize that everything was not normal time in weight. Maybe hundred and 15 pounds and baby weight over 9 pounds and she was having a very difficult labor. The doctor and having to use force that and because of that broke. She later called her baby to a baby that Dr. Popejoy what makes it worse is that while she was delivering Joe away didn't deliver, and so she was bleeding out on the table and had to be rushed into immediate surgery. And so it turned out that she never got to see her child in the 38 hours that she survive was the really sad time for timing. She was, not only physically damaged by the birth. What happened from the surgery she had directly after giving birth was scar that was a terrible job and she ended up with terrible scar tissue and so she was. Unbeknownst to her, she was not going to ever be a will to carry a child to term. After the terrible loss of her baby. They went back to their adventures and Jack began research for his novel the Valley, the noon time interval part of their collaboration team and she's taking notes she's getting her own perspective and what happens is actually stress include incorporating some of her actual tax into the novel and so she makes note of this in her diary as he's composing it so we have proof of her collaboration with Jack on the actual tax and what's really interesting, if not all that right based on her interaction and collaboration we see one of the first real like women from the Valley of the releasing the real one and her experiences like losing her child seemed really vivid and real in the reason why is because Jack was actually talking to chime in directly about that and she was able to give him direct feedback after going on this journey decides to head to New York. They want to go on passage on the Jericho, which is the three methods set that they want to take around Cape Horn from their journey on the Jericho appendicitis and when he goes in for surgery. His doctor realizes that really that she got a change behavior or you know this is not good feeling. Little did he know that any failure partially with the fact that while they were on the start when they are experiencing the sword they would run Mercury appointment on their swords and near Mercury is not so well in the months that followed, he gets worse and worse and finally November 1 night he comes into timing sleeping porch came and told her how much he loved her and read he she looked over a few hours later and he was slumped over and she thought he just fallen asleep. I was reading the next morning Eliza rushes in, wakes her up and says something's wrong, Jack says she rushes over and finds him, and, he never wakes up from all the doctors.

They do everything. Meanwhile, Jack does not wait and he passes away and chiming chiming was left with this giant ranch. They had accumulated all of these pending writing story in the typewriter that day right. He had no intention of dying and so she was left with all of this all of the present to carry on two is also the freedom to approach her life and her own way and not have to know take care of Jaclyn and said she was relieved to my she was like free, but I'm also trying to write seriously, but she goes back to the ranch and become totally committed to creating this biography. She works really hard right to volume biography and it becomes this massive project does get good reception.

It's not great she really is. Love this idea of wanting to find the right biographer for Jack, which eventually will lead her to Irving Stone, which of course will lead to her not being remembered correctly for many years to come before she meets Irving Stone so many wonderful things happen. She travels the world speaking to.

Sometimes gatherings of 23,000 people in Europe is very popular. She publishes two books about Hawaii are Hawaii and are Hawaii islands and Islanders are total for books. She continues to publish articles and really celebrity in her own right. She wasn't afraid to be who she was. In order to live an independent life. Uncle her story, ensuring her book Charlie and Kittridge London trailblazer offer adventure story of Charlie and Kittridge London on our store