REShow: Sonny Vaccaro - Hour 3 (4-5-2023)

Rich reacts to the Baltimore Ravens pre-draft press conference that got a bit heated when all the reporters wanted to ask about was Lamar Jackson.

Shoe/Marketing legend Sonny Vaccaro joins Rich in-studio where he says what it’s like being portrayed by Matt Damon in the new film ‘Air,’ how bringing Michael Jordan into the Nike fold changed sports marketing forever, how he knew Kobe Bryant was a special competitor even when he was just a junior in high school, and discusses Jerry Tarkanian’s UNLV Runnin’ Rebels and Michigan’s Fab 5’s impact on sports culture.

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