Does FSU have the best brand in the league? 

How does Lauren feel about Jim's confidence on the ACC's future and what other schools may or may not be doing? Are TV ratings the biggest thing to look at, especially when it comes to Florida State? Is there too much emphasis on team's brands in these negotiations, especially if they're inaccurate? Which has a better Twitter, Canes or FSU? What does she think about each team's page?