Building Up Goodwill

When we think of best business practices, what first comes to mind probably aren’t qualities like kindness and generosity. But according to entrepreneur James Rhee, they should. In Rhee’s experience as CEO at a company on the brink of financial ruin, prioritizing what he calls “goodwill”—a “culture of kindness” and a spirit of giving—saved the company and led to its flourishing. Putting these qualities central gave people the hope and motivation they needed to unify, innovate, and problem-solve. Rhee explains that “goodwill . . . is a real asset that can compound and be amplified.”

In daily life too, it’s easy to think of qualities like kindness as vague and intangible, afterthoughts to our other priorities. But, as the apostle Paul taught, such qualities matter most of all.

Writing to new believers, Paul emphasized that the purpose of believers’ lives is transformation through the Spirit into mature members of the body of Christ (Ephesians 4:15). To that end, every word and every action has value only if it builds up and benefits others (v. 29). Transformation in Jesus can only happen through daily prioritizing kindness, compassion, and forgiveness (v. 32).

As we grow closer together through Christ’s Spirit, we daily learn anew the true, priceless value of God’s goodwill living in us.