Bad Medicine: Life Before the FDA

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Snake oil hero elixir patent medicine today. We think of medicine is a pretty buttoned up industry everything it just works that hasn't always been the case, here's Darren Glassberg, Executive Director of the mobile medical Museum with more of these medicines that claim to do everything but didn't do much except line the pockets of their Creator with cold hard cash. So we use the term patent medicine to refer to over-the-counter medicine that was sold in the years after the Civil War up until the establishment of the Food and Drug Administration in 1906 and the passage of new labeling laws that during this time, the drug industry was basically totally unregulated and so you didn't have to be a practicing doctor you could be anybody and develop this concoction apply for a patent, and then sell it over the open market. Some of these medicines had some legitimate uses in and in others the names of these medicines has interesting is what they claim to cure the Norse electromagnetic bathing fluid claim to cure color epilepsy, fever, neurosis, paralysis, diseases, and email complaints among other things, well, so the teacher claimed to restore life. In the event of sudden death, the most popular patent medicine of all time, came from the small of the American South. An interesting wine that came kind of late in the game is called how to call and it was a patent medicine that was invented in 1933 by Dudley LeBlanc was State Sen. in Louisiana two time candidate for governor had no medical or pharmaceutical training course. The name had a call was an acronym for happy day company so that's where the name comes from the, you know, this became one of the you know most popular patent medicines of all time. In fact, by the year 1951. It is the second largest advertiser USF Coca-Cola so LeBlanc gave lots of interviews about the origins of this medicine claimed is that he went to the doctor for foot pain and was given this medicine by nurse and basically plaintiffs have stolen the recipe for had a call from this doctor's office, but the ingredients were just no various B vitamins, minerals, honey 12% alcohol that was like real most impactful ingredient and diluted hydrochloric acid which enhance the effects of the basically you know this is just not right now. Now he claims that as many of these inventors of these patent medicines. He claimed that this drug would have all kinds of facts helping to cure, no cancer or diabetes, but mainly was taken as a pain medication block was known for his really aggressive marketing strategies. So he included he organizes medicine show with all these great stars the late 1940s. He wrote the country, all the had a cold and Bill nettles and his Dixie boys had a version of this song was later covered by think Jerry Lee Lewis you know shortly after that things started kind of fall off the tracks up by 1951 at right at the peak of the success of the company. It came out that Blanche owed millions of dollars in tax debt in unpaid bills and the Federal Trade Commission accused him of false advertising. And you know you got lots of bad publicity and he was forced to sell the company.

Basically, not only ruin the company, but also his political career. So he had a really high peak and very fast burnout that was stalking backtracking now.

You heard Darren mentioned that article contained decent booze along with other things.

It turns out not only was this good for sales but patent medicine was one of the only ways to actually get whiskey after the holes that went into effect, they still prescribed it because they could make a lot of money. They cost three dollars for prescription in three or four more dollars to fill the prescription and you could get a prescription filled for one client every every 10 days so this was a moneymaker for a lot of doctors you needed a prescription to purchase alcohol for medicinal purposes for some urban old Taylor.

It comes from Kentucky and it was named after Col. Edmund Hayes Taylor was related to Gen. Zachary Taylor. He built this huge distillery in the form of the castle and for a long time. It it it it was close but recently opened up again as a distillery you can look it up online is called castling key distillery like to visit sometime. That's the story and a great job as always by Monty Montgomery and special thanks to Darren Glassberg, Executive Director of the mobile medical Museum. It's hard to imagine a time will actually maybe not so hard to imagine a time when there was no FDA and people just got to sell anything to anybody for any reason. And who knows the kind of junk the console. By the way, even with the FDA looking out for miracles of modern medicine taken us from what we thought were cures back in the day now and by the way, what a story about a character that well.

Americans filled with characters Dudley LeBlanc LeBlanc old Iris millions. The FTC accused him of false advertising and he burned out fast, but it also been the second largest advertiser in the United States behind Coca-Cola.

This is up till 1951 selling helical which is for sure for the happy day company LeBlanc and my goodness the whole thing just sounds like a movie in the making character's life in a little bit of a flashpoint into America and America hucksters because is a rich tradition, hucksters in a fine line between Barnum and of course men like this and would love to hear your stories about people like this, colorful people from your town from your town's history, not evil people were not looking for evil people, colorful how we like to call your and our American story. Send those stories to tell American stories.com every town, every state has him hear your stories with us again@ouramericanstories.com.

The story of Dudley LeBlanc and the story of radical here on our American stories just around the corner. All the material family friendly conversation overhauled to make your home phone, functional and fabulous in-store Ashley.com today need life insurance but have diabetes, high blood pressure or unexciting meds.

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