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EP349: There's No Smell Like Home and The Inventor of Jelly Belly

Our American Stories / Lee Habeeb
The Cross Radio
June 14, 2022 3:00 am

EP349: There's No Smell Like Home and The Inventor of Jelly Belly

Our American Stories / Lee Habeeb

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June 14, 2022 3:00 am

On this episode of Our American Stories, Randall Haley shares how the scents from So Delta Candle Company helped alleviate some of her homesickness. Here is the amazing true story of David Klein, an eccentric candy inventor from Los Angeles, who is the creator and founder of Jelly Belly jelly beans. 

Support the show (https://www.ouramericanstories.com/donate)

 

Time Codes:

00:00 - There's No Smell Like Home

12:30 - The Inventor of Jelly Belly

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Our American Stories
Lee Habeeb
Our American Stories
Lee Habeeb

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We got mugs and all kinds of other things go to American stories.com and check it out and help us out. We love hearing stories from Mississippi natives rebroadcast from northern Mississippi small bucolic town of beautiful college town called Oxford were about an hour south of Memphis. Randall Haley is from the Mississippi Delta came to Oxford for school and for work.

Like most people to move away from home a few times got a little homesick. Randall with her story Oxford in 1995, a young and full of patient to celebrate music and art advisory city can be deterred from escrow on the square test just because I was young and naïve and not where or how bad thinking I can make whatever happened yet make it happen to me I was hired in June 1995 directors Oxford tourism Council, which is now called Oxford immediately began work on 22 years later that pate has become over 60,000 tourist per weekend all started one day to grade 10 here and say double-decker arts Festival has become just a home football game.

We can have what is double-decker to me while I was born and raised in the heart of this course. I live in Mark and I spent it is certainly my second there's something… Makes a person proud to call Oxford comes close to that of the downtown 13 distinctive lifestyles that despite the distance girl like me Oxford culture was more comparable to city life in Oxford is considered small town every since the word was said. Culture not only care about Oxford. In reality, there is a kitchen Oxford felt so big because I have about five times restaurants and shop University, which has been praying for some traffic contacts not enmeshed in servile drowning, arts and culture was one accurately is no stranger to the type of heart-based ablation, but I wasn't cut almost every plot of land empty parking lots ingrained in anything and after chatting up the hill toward scram testing every drop of gas my casting, I realized how much I really loved.

After all, the biggest hill. After some doubt. However, despite this difference down a piece of that culture, trade Double-Decker Arts Esplanade Spent My Cup Lee Margaret Hamilton Chairs Card Card Line Crew Crap Get Enough of Her Said out Please Read the Arts. When Hamilton Began Set out in the Company in 2000 to Produce and Manufacture Product Captioned Smell Site and the Coach Used To Pierce Soy Wax He Could Find Them Well. People from across These Remedies, Everybody in Her Ordering These Original Actress Martine's Assistant at Hamilton Phone Call Wednesday Instead We Will Not Have Ourselves a New One about Some to Get His Kids See Boston for Actresses Mary Steenburgen and Reese Witherspoon and Asked Centeno That the Next Day She Went into California in Time to Enjoy the Sweet Smells While Getting Dressed for the Right to Have Them Sent Immediately and Said, How Would Cause Pain and Candles to Turn Steenburgen Witherspoon Was a Memory.

Hamilton Will Forever Hold, but Their Master Recording Sound Today Was the Shipment Made Its Way to after an Order Was Placed Online. Hamilton Represent Coding Found That an American Soldier Was Ordering Candles in Order Mississippi and Conrad Just Can't Put Everything into Perspective.

The Top – the Scariness Is Home to Be Ordering Candles That Are Indicative of His Homeland That Really Touched Me. When I'm Dating People Really Love and Appreciate Their Second Saturday on the Square I Thought I Can Relate to.

Sure Oxford Is Leveling Everything Has To Offer That One Scene Makes You Stop Dead in Your Tracks, Take Another with One Centerline Wave Came from. You Are to Be Achieved in a Transfer. I Say and so Delta Never Been Northern Mississippi Order the Delta Gen. Memphis Region Think of Visit and You See A Lot Of American History and A Lot Of A Lot Of Bad Things to Submit You'll See the Martin Luther King Civil Rights Museum's Assessment of Memphis but Also the Rich Cultural Heritage. My Goodness the Magnificence of the Never-Ending Horizon of Guilt Itself and the Site Sounds and Smells. Randall Haley Her Story of Being Homesick and yet Loving Where She Lives to That so Many of Us Move Away and Never Really Come Back, but Also Never Really Leave and Anyone Who Has Stories like This Again Sometime. American Storage.com, Particularly Stories of Your Hometown Randall Haley Story Here on Our American Stroke View of the Great American Stories We Tell and Love America like We Do, Risking You to Become a Part of the All-American Stories Family. If You Agree That America Is a Good and Great Country. Please Make a Donation Monthly Gift of $17.76 Is Fast Becoming a Favorite Option for Supporters to Allow American Stories.com Now and Go to the Donate Button and Help Us Keep the Great American Stories Coming to Our American Stories.com. Millions Will Make Medicare Coverage Decisions for Next Year and United Healthcare Can Help You Feel Confident about Your Choices for Those Eligible Medicare Annual Enrollment Runs from October 15 through December 7. If You're Working past Age 65. You Might Be Able to Delay Medicare Enrollment. Depending on Your Employer Coverage. It Can Seem Confusing, but It Doesn't Have To Be This UHC Medicare Health and's.com to Learn More United Healthcare Helping People Live Healthier Lives.

I Know Everything There Is to Know about Running a Coffee Shop for Small Business Insurance. I Need My State Farm Agent Make Sure My Business Days Piping Hot and Cool and Confident Business Owners to Help You Best.

State Farm Is in Your Corner and on My Neighbor.

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I Was Born in Syracuse New York. We Left There When I Was 3 1/2 and I Remember Nothing about. We Came to California. My Dad Was the Best Furniture Salesman in the World and He Knew More about Furniture Than Anybody Alive, and When I Was Growing up I Worked in a Liquor Store That My Aunt and Grandmother All It Was in Van Nuys Right Next to a Union 76 Station That Was Owned by Joe Monticello and It Shall His Father and in Those Days.

If Your Family Owned the Liquor Store. You Could Work in Their and from the Age of about 7 to 13.

I Worked in the Liquor Store. All during the Summer after School and I Got Quite an Experience Dealing with the Public. I Learned How to Count Money at the Age of Seven.

Make Change, and All the Things That I Learned There. I Wanted to Put into a Book One Day in the Title of the Book Would Be Everything I Knew in Life I Learned Working in a Liquor Store and What Happened Was We Had a Candy Section.

There, and I Would Go with My Aunt Once a Week to Smart and Final, Which Was One of the Wholesale Candy Crisis. Most of the Candy Bars Back in That Those Days See It Was 1946+7% for Sandpaper. 951 Two 1953 Paper 951 Two 1933.

Smart and Find out What Display the Bars. The Candy Bars 24 in a Box and If There Was No Shrink Shock Shrinkwrap on Any of the Boxes. If You Wanted to Taste One of the Bars to See If You like It You Would Put a Nickel Right in the Box and Then Take a Bar out and That Way Whoever Bought That Box Would Already Have a Sale and It Was, I Made a Study of Candy at the Starting at the Age of Seven.

I Would Study Every Bar See Where It Was Made See the Company Who Made It and Then Go to the Library. I Did a Study on Standard & Poor's Guide in the Financial Reference Section and I Will Look to See, for Example, Baby Ruth Butterfinger. Those Were Made in the in Those Days by the Curtis Candy Company and Then I Follow the Company When It Was Acquired by Standard Plan and Then When It Was Acquired by Nabisco and through All of the Hype and Learn the History of Every Candy Bar When I Was in School and the Teacher Had to Leave the Room for A Few Minutes, She Would Ask Me or She or He Would Ask Me to Come up in the Fraud and Talk about Candy and Kids Would Yell out Names and Candy Bars and I Would Tell Them the History behind That Particular Far I Went There Van Nuys High in Van Nuys, California. I Graduated Van Nuys High with Honors and Went to UCLA, Graduated with a Degree in Economics, Which Is a Fantastic Major Now While I Was at UCLA. I Used To Sell Popcorn. I Was in the Popcorn Business with My Uncle Where I Would Go after School.

I Had Already Taken a Backseat Out Of My Car. I Loaded the Car with Bags of Popped Popcorn and I Was Selling Those Primarily to Liquor Stores Because You Can Go into a Liquor Store Tell Actually Two in the Morning and in California You Cannot Sell Liquor Legally after Two in the Morning so I Would Use the Katmai Route till about 11 O'clock at Night Was Going All Kinds of Areas That I Really Should Not Then at Night but I Was Nothing Ever Happened to Me and That I Would Call and I Get off at 675 in the Morning and Go to UCLA, I after School I Would Go Pop the Popcorn in Hot Water and I Really Learned about the Food Business. By Doing That You in Order to Learn a Business.

I Mean It's Nice to Read about It, but Unless You Really Get in There and Get Your Hands Dirty. You Really Need to Experience the Business. Here's What Happened in Moscow. I Always Knew That I Would Never Want to Be an Attorney.

I Went There Because My Parents Wanted Me to.

And I Also Went There so That I Would Have a Legal Background. If the If We Ever Had Any Legal Problems. I Graduated in the Top of My Class When It Came to Take the Bar. The Bar Was in Two Parts of the First Part Was in the Morning and Then the Second Part. It Was a True and False Test Legal Responsibility and I Never Went Back for the Second Part Went to Get a Haircut Instead I Knew That If I Had Passed the Bar, Which I'm Sure I Would Have.

I Would Become an Attorney and It Wasn't for Me.

It Wasn't What I Personally Wanted to Do in My Life and It Was Almost As If I Knew I Would Be in the Candy Business Someday.

It Was Almost like It Was Nothing Else for Me to Do. I Would Be in the Candy Business and Something about Candy.

I like the Idea That You Could Always Come up with a New Idea, New Creation at When I Was in the Wholesale Candy and Not Business.

One Day I Came up with the Idea of Creating a Gourmet Jellybean. What I Was Watching Television at a 15 Days Was on the When I Was Talking to a Buddy on the Phone.

We Were Talking about New Businesses Because I Always like to Talk A Lot to Talk about New Businesses and I Said I Think I'm Going to Open up a Candy Store That Only Sell Jellybeans.

Nothing Else.

And He Said Jellybeans. I Said Yes Jellybeans Know Jawbreaker Is No Gumballs, Just Jellybeans and I Knew That That's What I Concentrated on They Would Have To Be Special Jellybeans and That's When the Idea Started I Had $800 to My Name. No Credit Cards Back Then the Only Credit Card That Was Available Was Diners Club Year Was 1976 You Been Listening to David Klein Told the Story of Jilly Billy. What a Story It Is This Father Said Was the Best Furniture Salesman in the World You Learn so Much about Life Simply Working the Register and Working in the Essence of the Family Liquor Store to Buy Supplies Byproducts Services and Goods We Learned Business to Be a Part of This Was When My Family When We Come Back to Find out What Happens Next Is One Man Pursues His Dream. Klein Story Story of Jilly Billy You on Our American Stories. Millions Will Make Medicare Coverage Decisions for Next Year and United Healthcare Can Help You Feel Confident about Your Choices for Those Eligible Medicare Annual Enrollment Runs from October 15 through December 7. If You're Working past Age 65.

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I Need My State Farm Agent Make Sure My Business Days Piping Hot and I Think Cool and Confident. The Small Business Owners to Help You Best. State Farm Is in Your Corner and on like a Good Neighbor. There Call Your Local State Farm Agent for Quote Today Doing Household Chores Can Artie Be Time-Consuming and Tedious. And There's Nothing More Daunting Than Facing Piles and Piles of Laundry That Need to Be Done Can Be Overwhelming for Anyone. If You Want to Get Those Larger Laundry Loads down Bright and Get Back to Your Life. Try All Three Clear Maggot Packs All Three Clear Mega Packs Are Bigger Packs Two Times the Cleaning Ingredients Compared to a Regular Pack so That You Can Tackle Any Laundry Load without the Worry All Three Clear Maggot Packs Are Also 100% Free of Perfumes and Dyes and Their Dental and Skin Which Is Great for Any Families Sensitive Skin Needs My Family. We Definitely Have Sensitive Skin.

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Back in Those Days Our Competition They Were Selling for about 49 $0.59 a Pound. That's Exactly What I Was Paying My Contract Manufacture 59 a Pound. That's What Every Other Being West Retailing for I Realized That in Order to Get the Product off the Ground. I Would Have To Get Some Publicity for so One Day I Called up the Associated Press Talk to a Young Man by the Name of Steve Fox. He Was in Charge of the Business Section.

Associated Press Was Huge. Back in Those Days.

I Realize That They Can Make or Break the Product. I Could've Started with a Local Newspaper, but I Figured I'd Start at the Top. I Didn't Have Enough Money to Rent a Store so I Called on One of My Wholesale Customers Who I Sold Walnuts to and Almonds That They Put in Their Ice Cream They Had an Ice Cream Factory at 1824 W. Main in Alhambra That I Said to Them, You Have Your Metals from the County Fair over in the Corner. I Would like to Have That Space. This Is My New Product Called Jelly Bellies and I Would like to Put a Little Stand in There, Which I Will Pay for so He Said Okay, How Much Rent You Want to Pay and I Said I Can't Really Pay Any Rent Because I Don't Have the Funds and I Said How about If I Pay You a Dollar for Every Pound That Is Sold One Dollar the First Dollar Goes to You How Much of the Software I Said Two Dollars a Pound. I Said I Will Split Whatever Comes Then You Get the First Dollar and He Said It Sounds Good so I Put the Stand in Their I Had a Daughter of One of the Man That Owned the Ice Cream Parlor Was a Bit Exceptionally Good Graphic Artist and She Called Me up and Said She Needed a Project for Her Art Center School. She Was at the College of Art and Design, and She Would like to Use Jelly Belly As Her Term Paper and I Left It up to Her.

She Was the One That Picked out the Colors and She Did the Jelly Belly Logo That Is Still Used Today Young Lad Came in One Day on a Bicycle and He Said I Would like to Try One of Your Strawberry Jelly Beans so I Had a Little Spoon. There I Spooned out One and I Said Here What You Think about and He Said That Doesn't Taste like Strawberry. I Said Okay What Is It Taste like He Said That Taste like Cotton Candy and As Soon As He Left, I Had One of the Sign Makers. There Make Me a Sign That Said Cotton Candy, and from Then on in There Was No Strawberry Flavor. It Was Cotton Candy and I Never Got a Chance to Think That Young Lad, He's out There Somewhere.

The First Order of Jelly Beans That I Got in There Were Eight Flavors Root Beer Was One of Them. I Always Loved Soda. I Love Root Beer and I Love Cream Soda. So We Have a Mellow One. And Instead of Calling It Now. I Named It Cream Soda.

I Always Liked It.

Creative Names to All of the Flavors Instead of Calling One Chocolate with Chocolate Pudding. So I Tried to Create As Many Cree Names That Were Different, Just to Distinguish Them from Other Products. So When I Told Them What I Wanted. I Said I Want to Make a Miniature Jellybean.

I Didn't Want the Big Ones like You Used To See in Easter Baskets.

I Told Him That the Beans Have To Be Flavored on the inside As Well As on the outside Shell. That Way I Could Do Double Flavors You like Chocolate Banana and Do the outside Chocolate in the inside Banana. I Told Him I Wanted a Watermelon Vein and I Wanted It Green on the outside and Red on the inside. Prior to Jelly Bellies Every Jellybean That Used To Say Used To Be White on the inside Because They Made Only One Center and Then the They Put the Flavor Entity Shall, If They Put Any Flavor at All. Most Jellybeans Tasted the Same, except for the Black One. The Licorice One and so I Was Really the First One to Come up with the Idea of Flavoring the outside As Well. As the inside and That's How Jelly Belly Got Its Start at Most Days.

We Took in about $20. That Was the Average Day until the Article Came out in the Associated Press and Then I Started Getting Calls from Department Stores Such As Marshall Feels in Chicago. They Said We Want to Buy Your Beans I Said Were Here in California.

How Did You Hear about. While It Was Just in the Chicago Tribune. It Was Also in the Detroit Free Press. It Was in the New York Times. It Was in the LA Times Article Broke on the on the Wire and Went Everywhere and the Product Really Started to Take off. I Took off to the Point Where Sales Were Just Incredible. My Contract Manufacture Actually Could Not Keep up with the Orders I When I Initially Had Talked to Them.

I Asked Them I Said This Is Going to Be Big Guys. I Said Are You Going to Be Able to Keep up with You All the Orders and They Said Yes, I Did Not Realize That They Were Primarily a Small Candy Corn Manufacturer in Oakland with about 10 Employees That Somehow or Another in My Mind I Always Picture Them As a Larger Company. The Biggest Mistake I Ever Made Was Not Flying up There in the Beginning to See What What the Factory Look like Because If I Had Seen It, I Wouldn't Know That They Never Would've Been Able to Keep up with Production Then You're Listening to David Klein Told the Story of Joey Billy and He's an Innovator Know Whether Joe Would Be a Leap. Joey Billy Manicure How Much More Expensively or and I Know Love You. Listening Feel the Same Way about Your Beloved Beans. When We Come Back More of the Story of Joey Billy Q on Our American Stores.

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We Continue with the Story of Joey Billy and Its Founder David Klein Only Last Left off. Thanks to Clients Round-The-Clock Promotion Joey Billy Sales Skyrocket. Contract Manufacturer in Oakland Couldn't Keep up with Your Wine Told Us Quote the Biggest Mistake I Ever Made Was Not Flying up There in the Beginning See with Their Factory Look like This If I'd Seen It, I Would've Known That They Would've Never Been Able to Keep up with Production Gears. Klein, the Final Installment Stored O.J. Simpson Was on the Cover of People Magazine. The Issue That I Was at That When My Contract Manufacture Saw the Picture I Had on Baiting Shorts Had Nothing Else He Turn to a Sales Manager and Said That I Had Blown the Whole Golden Goose Because Nobody Would Buy a Product from Somebody That What Hose Half Naked in a Magazine and so at That Point in Time. He Instructed His Sales Manager. They Also Made Candy Corn and It Was Made on the Same Equipment As the Jellybeans He Instructed Him without Telling Me to Sign As Many Contracts As He Could to Be Selling Candy Corn at $0.29 a Pound Just to Keep the Factory Open Was I Was Never Told That so Here I Am Trying to Promote an Item That I Can Wondering Why There Is No Production on and What It Did Created a Void in the Marketplace That Other Manufacturers Were Just Happy to Fill One Day I Got a Call from the Owner of My Contract That a Factoring Company and He Said Were Coming to Town and I Said Okay Great, I'll Pick You up at the Airport. What Airport Are You Flying into and He Said It's Not Going to Be One of Those Kind of Meetings and I Sent What Kind of Meeting As It He Said Were Coming up by Your Trademark and Why Not Get a Leave until We Do. As Soon As I Signed the Contract Were We Were Turning the Name over to Them. We Were Driving on Rosemead Boulevard to the Bank to Get the Contract Notarized and Wall on the Way There I Was Sitting in the Backseat, Harm My Contract Manufacture Was in the Front Seat and He Turned around and I Said Her. I Have One Question for You. If We Were Not on Our Way to the Bank to Have This Contract Notarized.

What Would You Have Done a Said You Really Want to Know. I Said Yeah Tell Me What Would You Have Done.

He Said We Would Upload Back to Oakland and on Monday Morning We Were to Shut off Production to You on Jelly Bellies We Would Cut You off Completely. You Would Not Not Not Have Any More Product. We Know You Would've Sued Us, but by the Time It Got to Court You Would Have Been Broke. Those Were His Exact Words I Can Remember Them Today like They Were Yesterday. We Would Have Cut You off. In Fact They Told Me As We Were Going to Get It Notarized.

They Had Another Name Already Picked out That He Had, on the Other Side of His Lab on a Piece of Paper on His Lap. He Said You Want to See the Name That We Went up Call and I Said Sure and Show It to Me. I Don't Remember That but Anyway They Took over Ownership of the Name They Paid Us $0.17 a Pound for the First Hundred 20,000 Pounds per Month Well Take Maximum Once the Product Reached That Level.

There Was No Loyalty at All.

So We Only Got Paid on the First Hundred 20,000 Pounds at $0.17 a Pound Which Came to $20,000 per Month. I Split That with My Partner and Then Uncle Sam Obviously Got His Share of an Right from the Beginning When I Sold It Was Almost like Selling It, a Member of Your Family, Child, Jelly Belly. I Spent Four Years of My Life Going around the Country Promoting the Product Being on Radio Shows on Talk Shows on Television Shows At Least Once a Week and Giving Interviews and Magazines in All Kinds of Media and Losing the Ownership That Was Heartbreaking for Me a Minute. They Took over. They Started Packaging the Product and the Prior Packaging Had My Signature on Their Mr. Jelly Belly.

About Two Months Later I Went into a Supermarket, and I Look at the Package and There Was a Computer-Generated Mr. Jelly Belly Instead of My Mr. Jelly Belly Signature When They Came out with a Book Called the 30 Year History of Jelly Bellies.

I Was Not Even Mentioned in the and That at All. So They Pretended That I Never Existed. As Soon As Col. Sanders Sought out He Was Still Col. Sanders. As Soon As I Sought out I Was Nobody. So They Basically Did What They Could to Destroy Any Knowledge of Me Having Anything to Do with the Product but for Many Many Years. I I Just Did Not Have a Good Feeling about Creating the Product, but I've Come to Terms with the Fact That so Many People Were Employed by the Company. All I Can Tell US. It Was an Experience Creating a World a Product That's About 98% Name Recognition, but You Have To Re-Create Yourself Recently. We Got Involved in the CBD Jellybean Business. We Are Making Jellybeans with CVD in Them 10 Mg per Being so Right Now Back in to the Jellybean Business after All These Years.

Last Year around September We Started a New Venture. It's Called the Gold Ticket.com It's a War on Nationwide Treasure Hunt Lehigh a Goal Necklace in 50 States Different Areas. Obviously Add We Give Clues Riddles.

We Give a Real so That They Know Where It Is the Winner for Each of the 50 Contest Received $5000.

All States Were Claim and We Receive so Much Positive Feedback on That Because While COBIT Was Going on. People Didn't Have Too Many Activities That They Could Go to This Bigger Pile Everybody into a Car and Travel Altogether. It Was Extremely Successful.

So It Was so Successful That Were Doing Another Round of That Same Activity. So Very Happy Doing That. We Feel like We Doing Some Something Really Good for the World and the One Documentary That's out There Now Shown on Amazon and You Can Watch It Appear in Amazon Member for Free and It's Been Seen All over the World Is Called Candyman David Klein Story. My Son and His Wife, and Costs the Boat Has Collaborated on It.

They Made It into a Very Good Very Great Documentary in My Opinion, That Will Stand the Test of Times so That Brings Us up to Date and I I Guy Who I Love Being in a Business or You Feel That You Could Help People. This Is Come up with a Good Idea. One Was That I Am Happy. That's the Whole Idea behind It and a Great Job on a Piece by Greg and a Special Thanks to David Klein for Telling His Story Biblical and Story the Story of Chile on Our American Storage