The USS Lexington, The Naval Juggernaut, The Shocking Story Behind the Diamond Engagement Ring and How Piggly Wiggly Created the Modern Supermarket

Seriously, this is now American stories to show her America's star in the American USS Lexington was the first aircraft carried boy air to surface missiles itself enough miles to circle the globe eight times, then he is tall as a 19 story building is much more to this worship is our regular contributor and choir with the store. I was in elementary school, my first aircraft carrier, my family and I have gone to visit my aunt and uncle in South Carolina. My uncle and retired from the Navy and was working at patriots points where there are a number of naval vessels that are now he check us out onto the flight deck of the USS Yorktown is to be the Yorktown second midway, but the one that was named after it served at the end of World War II, and I just recall standing on that enormous flight deck and just being in on fasting babies huge ships that were just so unique as an adult. Moving to the Pacific Northwest. I ended up at the opportunity to see a few more aircraft carriers, though those ones, the ones I've seen out here are not museums are still sailing which is more impressive really interesting ship as I was doing some reading stream recently about about some of the very first aircraft carriers in the United States Navy was impressed. Not so much by size or uniqueness and versatility, especially when I got into the story of the USS Lexington the USS Lexington was fourth US ship to bear that name. The name of the place where the American Revolution started Lexington.

It was also the second aircraft carrier produced by the United States.

However, at first it wasn't supposed to be an aircraft carrier.

Lexington was laid down in 1921 in Quincy, Massachusetts as a battle cruiser in 1922. They switched gears and converted her into an aircraft carrier. The second one as I said, following the language, which was also written from a different type of ship. The lady lacks was launched in 25 and commissioned in 27 and along with the Saratoga which was the following aircraft. The third one the Lexington and was sent to operate in the Pacific Ocean.

Now, love Lexington was a ship with capabilities for more lady lacks also served in some unique ways during peacetime. She started out as a battle cruiser change an aircraft carrier. And then when need arose became a temporary power plants.

In 1929 the US stock market crashed. The Great Depression began. And on top of the economic disaster.

The city of Tacoma, Washington faced a serious power shortage.

The city depended on hydroelectric power from Lake Cushman and the Nisqually River. But unfortunately, on top of all the other troubles in the world unusual cold weather and a drought.

The previous fall meant that there simply wasn't enough buildup of water behind the dams to power the city so as they sought for a solution.

They found it in Lexington.

They provided an aircraft carrier of all things. On December 15, 1921. The Lexington was hooked up Tacoma speaker dock to the city's electrical grid and for 12 hours each day. Lexington generated and transmitted about 20,000 kW of power in this for quite some time. Calendar page turns and Lexington was still there in January, but by January 16 of 1930 enough water had built up behind the dams to search comes means again and the crisis was averted. Lexington was able to return to her regular duties now.

The following year. Lexington was actually called upon for another mission of mercy transporting disaster relief supplies and personnel to the aftermath of a terrible earthquake and fire in Managua, Nicaragua of course peacetime missions weren't the only missions that Lexington had to be involved in on December 7, 1941 fortunately Lexington was not in Pearl Harbor, along with other aircraft's. She was out to see at this time Lexington was busy transporting Marine planes to Midway Highlands.

But once America entered World War II. Lexington became involved as well. In 1942 Adm. Nimitz sent the aircraft carriers USS Yorktown and USS Lexington, along with several American and Australian cruisers to meet a Japanese fleet, including three aircraft carriers in the world.

See, now the Lexington suffered multiple hits in the ensuing battle, the crew worked furiously to repair the lady lacks and put out the fires burning within her, and for a while it appeared they were succeeding, but 12 minutes after the ship's log reported that all the fires below decks were put out the following entry was logged and I quote heavy explosion felt, which vented up forward bomb elevator lost communication with central station. More explosions ended up shaking Lexington. The systems failed new fires blazed in spite of all the cruise efforts in the end Lexington was abandoned and settled there. There she rested undisturbed until romance rediscovered in 2018 and a beautiful job on the production by Madison Barakat special fudged and clear for sharing the story of the USS Lexington was known as deluxe and lady luck saw action in the coral sea deluxe also helped in other ways coming up our plant for the city of Tacoma and also providing relief. The people of Nicaragua after a natural disaster locally related deluxe is not Pearl Harbor in 1941 was busily transporting planes to Midway Island story of what he looks here on our American story here. The horse fell American stories every day on the show were bringing inspiring stories from across the country are big cities and small to what we truly Do the show without our stories were free to listen to or not. Freedom of a few level L American stories.com click the donate a little more L American stories.com I know everything there is to know about running a coffee shop for small business insurance.

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Simply go to Geico.com or contact your local agent today. Our American stories and our next story is about Jim having always been rare stones 271 huge diamond mines were discovered in South Africa. Soon after the discovery the British financiers behind the South African mining effort realized the diamond market would be saturated but didn't do something about it, so wanted to maybe basic to audacious goals. One. Monopolize diamond prices by creating computers mines beers would then be able to stabilize the market by creating both the supply of the moon diamonds worldwide. Tom Zoellner is a journalist and professor who lives in Los Angeles wrote the book the heart was stone a journey through the world. Diamonds the suit and desire Tom with the story of veteran my name is Tom Zoellner when I was 32 years old. I entered into what is a fairly common rite of passage for amount of America.

I asked somebody to marry me and I gave her a diamond engagement ring because that's just what you're supposed to do.

I knew very little about diamonds. I studied up on it as best I could, which was a very deep, I learned that there's this traditional thorough that you're supposed to spend two months of your salary as a benchmark for the sliding scale for what's expected of them. I wanted to do what was expected so I figured out what I could afford to Botta.

Her name is Alan.

I bought her a diamond ring I say was because the intrusion broke up and I was made the owner of a used diamond ring and I learned while there's really not a lot to do with us. I didn't want to know what Goldberg for emotional reasons and I also learned if I was just going to sell it back on the use market that there really is no use market and because the range of service out there in the back of my closet. I began to wonder more and more about it on the might of been a way of channeling the grief over the loss relationship.

I began to look into diamonds in a way that was a little bit deeper and a little bit different that I did when I was researching what to buy. I wanted to know where this come from, and so this took me on all we might call quest lasted for 18 months and in the time I went to 16 different countries on the globe to try and understand where diamonds come from and why we hunger for them. So I'll tell you just a little bit about where I want. First I went to a place called the Central African Republic, which is a diamond producing nation. At the heart of Africa is one of the poorest countries on the globe that produces its ranks number 10 in terms of diamond production among all countries and juts it is a poverty of some of the worst kind political instability of some of the worst kind.

And those two things. Unfortunately, go together.

I went out to the backcountry learned how diamonds are mined for guys who are making less than a dollar an hour to comb through the soil very dangerous work sometimes and violent conditions to find these pieces of carbon which are brought up to the surface through these volcanic tubes of what's called the kimberlite and so you find them in the river bottoms of some of the most primitive mining imaginable. Some of his diamonds emerging from such miserable conditions still find their way to the US market. I went to Angola another nation in Africa. Of course, which is been wracked with had been wracked by Civil War or largely funded through the smuggling on the sales of diamonds.

I went to India, which is really the headquarters of the state of the Indian state of Gujarat polishes the majority of diamonds in the world. I saw the conditions in some of these factors were child laborers used to get the diamonds into the glittery shape. The Westerners of expected.

I went to Russia to see the birthplace and still the headquarters of the synthetic diamond industry away the machines about goal to re-create the dispute and the pressure on the Earth's mantle. The screw the diamonds in the first place and then I took a long look at the marketing history of the diamond. The way the fee is shiny pebbles have been sold to Western consumers through the genius I say that word with a certain amount of respect but also advisedly. The genius of the corporation called the beers, consolidated mines, which corner the market in South Africa in the 1890s, thanks to the scheming of an Oxford graduate name, social roads, for whom the Rhodes scholars are named social roads founded the DeBeers Corporation on and then hit upon the undersides that the way that you create high prices for these for these little minerals is that you just simply create artificial scarcity in the market, which is what he did and what DeBeers continues to try to accomplish, even though it no longer dominates the market as it did today, so it was not only a hive of artificial scarcity. There was also a marketing factory. It was the DeBeers Corporation that created this idea out of whole cloth and invented custom the young man is supposed to spend two months of his salary on his sweetheart's engagement ring turned out that that sounds like selling from Charles Dickens but it's actually complete marketing fable and was also out of the DeBeers idea factory with the help of New York out agency called jury. Walter Thompson that this idea of the eternity of a diamond. The poetry surrounding this trinket I work back at some of the odds that were created in the in the Great Depression to convince American men that this is what they needed to do just to spend money even in the midst of a depression in the ads all centered around the idea of temporality out of mortality on the idea that this time it is going to survive you to some is rather morbid, but this was a successful advertising strategy and was out of this notion here diamond will last beyond two thirds brilliant slogan was client diamond is forever, so just give respect where respect is due there. There is something chemically unique about a diamond it's as it goes on the Maus scale of density. It is a 10 out of 10 scale almost no other mineral. In fact, no other mineral has the ability to slow down the white within the chamber of its interiors. This is why diamonds sparkle so well the speed of light 186,000 mi./s is slow down to 77,000 mi./s within a diamond which is why sparkles and when you polish it a particular configuration on the effect is is is is really does went by, I have no issue with, but to slow down the light in some ways is a metaphor for the diamond itself. It is a chamber of slow light and emptiness. Because at the heart of the diamond which was my conclusion is mythology. The mythology, the society has spun around it and the individual mythologies that we put around diamonds. The story we tell about them, which is in fact in its most prominent feature of the story of our engagement. The story of our marriage.

One of the most mysterious and frightening and lovely and potentially heartbreaking things that we get to do the genius of DeBeers in the diamond industry was that it was able to set up a tollbooth right at the entrance to this adventure this for me is the true legacy of the diamond fund at the heart of the book that I wrote called the heart was stone and you can listen to Tom's older journalism professor's book, the heart was stone the story of the diamond you on our American story. I know everything about running a coffee shop for small business insurance. I need my State Farm agent make sure my equal and competent business owners to help you best. State Farm is in your corner and on like that neighbor there. Call your local State Farm agent for quote today doing household chores can Artie be time-consuming and tedious. There's nothing more daunting than facing piles and piles of laundry that need to be done can be overwhelming for anyone. If you want to get those larger laundry loads down bright and get back to your life. Try all three clear maggot packs all three clear mega packs are bigger packs two times the cleaning ingredients compared to a regular pack so that you can tackle any laundry load without the worry all three clear mega packs are also 100% free perfumes and dyes and their dental and skin which is great for any family sensitive skin needs my family. We definitely have sensitive skin.

The next time the whole family gets home from long vacation or you get the kids back from summer camp or whatever the situation as that's because this big pile of dirty clothes. All three clear maggot packs have your back purchase all three clear mega packs today and conquer any laundry load for all fabric types and we continue here with our American stories basketball grocery shopping may seem second nature. Today, with the idea was once groundbreaking and that was far the only thing that changed when Piggly Wiggly first modern American supermarket open over 100 years ago.

September 6 19 1600s of curious shoppers came out the opening of a new grocery store at 79 Jefferson Ave. in Memphis, TN. We brought just an Oxford Mississippi. Memphis is only one hour, practically do more for week 16 billboards and read newspaper ads about this grocery store with a funny name promised an entirely new shopping experience one it would, according to its owner forever change the retail grocery business rectangle sat down with Mike Freeman, the location of that first Piggly Wiggly downtown Memphis Mike Freeman is the author of Clarence Saunders in the founding of Piggly Wiggly rise and fall of a Memphis never took a job at a restaurant downtown� That happened to be 79 Jefferson that was the first location is that the employer wanted to do some research here. Well, what happened is important to know what Saunders did differently was the old days went into a store to shop. You could just reach out court. Wait for them to tell the court what lot they would bring it to you.

Saunders.this is really slow, so inefficient. All this tied in with brand advertising for the turns all the red hello The all these companies were selling your products. Saunders knew what you court tell you what serial Kellogg's cereal. There are so much poor thing to him is so more groceries, less cost. Saunders grew up in a family that was poor, one-story neighbor bought Clarence.

She Saunders had money later life.

Check so it was like to suffer with probably motivated. Saunders came a traveling salesman wholesale, call upon Roche Saunders develop dictation rash you go into a store. Store owners more vegetables. This is God not everybody appreciating life, but it shows that he was already thinking ways.

There was a man in Memphis to build a chain of stores hours small corner grocery stores, but every power store look back and say sign layout place lease power store that was an innovation to one-story, the other you know exactly where to find what everything same place. Saunders absorbed change my job change stored going to town familiar to you. Find your favorite grocery businesses. Starbucks exactly what lot is so Chase or Bowers that force on dollars.

The one thing that Bowers did not was arranged things to go sell still had Clark's insiders thought this was an efficient way of doing things and he was kind of sarcastic. He says you know store is not very busy for customer can get the attention of her coworkers are busy goofing off in the back room that happens or they're so busy like good Christmas season everyone shopping store so busy they can order the arrangement of the store hours in the older versions had was you walked up to a counter and when she had Clark's attention rattle off what wanted and then he would go about the rest of the store picking out the items you want to bring to the fraud, then you transact business off you go. Saunders thought will know they don't need a Clark Tello Campbell Soup just put on the shelf so took this journey to Terre Haute. Yet it look at a store told the side differently and came back a bit disappointed wasn't really anything special at all. Saunders told the story, often. He said on the way back saw this mother pig farm saw these piglets trying to feed off of customers trying to attract Clark and then the idea popped and said he had the name Piggly Wiggly just saying that's the night, then he would about designing how you actually do rebuild the interior store chain self-serve. This is very unusual name of his perfect wedding time, effort, and any would began writing advertisements. Piggly Wiggly became a character ghost town so that's how you build a story out of imaginary shopping Re: part of one big wiggly funny day fellow that got out that they must have a screw loose somewhere. All this may be so Piggly Wiggly knows its own business. Best in his business will be to have no store course Gavin's work while folks are standing around to deep every customer will be around Clark so she wants to talk to Canada tomatoes and killer time. All right.

Well, seems like the abiding love Chad Saunders address customer fears to be if you wouldn't start stores in the old days, the court might put his thumb on the scale pay extra for tomatoes or potatoes whatever or they sell you food that was out of date. Saunders thought all that was just as wrong.this sell more groceries use but being on and he was very proud talk a lot about labeling prices on walk-in go to the canned soup while you price this matter what story written one of the store. All pricing same matter who you are. Court got saying when we come back Mike Freeman telling story of Clarence Saunders, the founder of Piggly Wiggly on our American story. I know everything about running a coffee shop business insurance. I need my State Farm agent make sure my cool and competent business owners to help you best. State Farm is in your corner and on neighbor. There call your local State Farm agent for quote today doing household chores can Artie be time-consuming and tedious. There's nothing more daunting than facing piles and piles of laundry that need to be done can be overwhelming for anyone. If you want to get those larger laundry loads down bright and get back to your life. Try all three clear maggot packs all three clear mega packs are bigger packs two times the cleaning ingredients compared to a regular pack so that you can tackle any laundry load without the worry all three clear mega packs are also 100% free of perfumes and dyes and their dental and skin which is great for any family sensitive skin needs my family.

We definitely have sensitive skin.

The next time the whole family gets home from long vacation or you get the kids back from summer camp or whatever the situation is.

That's because this big pile of dirty clothes. All three clear maggot packs purchase all three clear mega packs today and conquer any laundry load for all fabric types with our American stories author Mike Freeman telling the story of Piggly Wiggly and its founder Clarence Saunders. Let's continue with Mike and he was taken to less profit people in the Roche self value for storage. "No one benefits self services are selling more goods per day and that helps eliminate the problem of spoiled food expired. Saunders is aware that any would advertised this treatment there.

Now you can imagine going in the store. Not having a label on $0.32 can imagine 20th century, it will achieve label everything they know groceries, patters approved by the first year that yet about eight or nine stores Memphis hours at a boarding yell sold our schools simply because you made it easier start swarming with these well as rare individuals that has no idea transform side's eighth graders. Henry Ford for deciding what we put in engine school carriage, hook it up to some will will need a horse and buggy car change will Saunders is that level. Seth saying my mouse to something different here. Old laser faster grocery stores version positioning is that next year he started franchise and way so that he started selling the idea that well you guys down in Arkansas towns all over the South very rapidly selling franchises. All of you could argue that the founder Walmart is virtually the same thing Walmart medium-sized town Walmart out but the having a store like that community hiring local folks to work in the store probably managed to build the loyalty for that brand was doing well. Saunders Saunders had a lot of the same attitude say personality wanted to be that champion. But yeah I needed right now, Saunders achieved a level of celebrity. Well Reba is most famous for the pink palace is building.

I don't help with square feet. Well, I've added onto majority of that 30 swimming pool have everything a rich person. Saunders tried to outsmart traders on Wall Street explain it simply didn't realize they wrote trying is no governing agent financial trade.

We have now is whatever certain people call Wall Street side.they make the rules, among them selves. I have chosen to driving short sale Stockman over were different people in the financial business spread rumors that the company trouble stocks were not worth what this together now and Saunders.weighted over expanded franchisor to solve trigger and he started this campaign. Take the shares out of the hands Wall Street, the rules start a buying campaign in Memphis. Most people in Memphis or any city outside probably thought about saying filled playing on the car away from everyone invested Saunders ski file shares will push the these traders into whatever they borrow that I find all the shares that come to him, pay what they owe trying to trap and the Board of Directors stock exchange. Your Traders off, They Could Change the Rules Say There Is No Government Agency Stock Was Legal, Especially That Fred Got Caught up in Begging You Let Us Die: Saunders.No Part of Their Social System Hillbilly Tennessee Rules.All That Money Instead of Gaining Hundred 12 Is Lot of Money Today. Let's Honors It Done and There Were People That Really like Memphians Pool Together Money Pay off and Rally Safe Point There Two Jobs That He Made a Mistake of Putting Money in and Out Of Extravagant How You Invest for Taking Time Away from Our Business Spending Our Money Bail You out Buildings Now Well Were Committed and Injured Store Terrible Mistake Costing Any Try to Get Still Famous One Store Later Thousand Substantial Change Was Successful. He Did Build Some Just the Same.

While Walmart the Most Fitting Memorial to Him Ordinary Service Door.

Sam Walton Founded Walmart 1962 by the End of His Life, 1992. Walton, the Largest Retail Merchandising Company Will in His Autobiography Sam Walton Made in America.

He Credited the Enormous Success of Retail Stores Principle of Self-Service Is Brief Description of the Benefits That Self-Service Gave to Him Pass on the Savings to Customers Seem to Be a near Match to Saunders Own Words to Generation. During the past 25 Years. Supermarkets in Large Merchandise Stores Have Become Popular in Nearly Every Country in Europe, Asia, Latin America and Africa.

In an Odd Way. Saunders FedEx Load All over the World Country and Reach on Pieces Always like Special Thanks to Mike Freeman, Clarence Saunders and the Family Weekly Story, and He Started the Idea of Pricing and Transparency in Volumes of Lower Profits of Each Individual Item but Make up for That and That Is Indeed What Sam Walton Is No Doubt Sam A Lot Of the Ideas Still Much Larger Operation. The Story of Piggly Wiggly Story of Clarence Saunders Dear on Our Americans