A Billion Dollar Corporation... That's CLEANING Water?

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Learn more about coaxing credible work@cokeindustries.com that's Coke, KOC H industries.com and today probably brings us the story of Manny Singh. I was born and brought up in India. Even though I used to live in one of the more apposite cities in India still allow. There were some basic issues, which sometimes can be taken for granted in the US but over they are. We will take a shower and set on the water will run off like a common problem we used to fill buckets of water before they will turn it off and Like a six on a part in our gap, but there was no water available. Normally they would stop at maybe it still about 11 in the morning and that it would shut off and then come back in the evening for a few hours, but that team so much from the two week and I faced those problems as I was growing up and as I said that's an develop bath India. If you go to villages and some of the remote areas.

It was not worse. There were no pilots. People used to travel long distance there buckets on their heads and bring those back. Everything was impacted because of water related problems. Even now, 65 to 70% of India's wastewater is treated wastewater is one of the flesh of our pilots are wash sink all the stuff everything that's collected that's the municipal wastewater goes into a central place where it's treated the other wastewater's from all the industries and if the wastewater is not treated. All you're doing is passing on the problem through the thinking water because now it's contaminating the surface water bodies which makes pleading that incoming water more challenging 1995 Manny moved his family from India to North America. After studying and working in Toronto eventually settle down United States initially was given by a better education. I think US and Canada. The quality of education is much better and after that ability to make a difference is much more in western part.

I would say data sources that are available to do top-level research. If you look at number of new ideas that are being created number of new patterns that are being filed proportionally.

It's a much more the developed countries just because more resources are available on the very first day, when I joined Mark I came in a suit and tie and my supervisor said we are going to do research on wastewater treatment. Let's go to one of the wastewater plants and there we were doing a pilot study which required filling up a pilot with buckets of wastewater. So I saw the engineer sticking the buckets and getting their hands dirty and filling the pilot nasty wastewater stuff and I was here in a suit and tie and obviously I also jumped and took my tire off and the doctors buckets and started filling the pilot tank with wastewater is a fast, Danish actions a shock but realization that it's slightly different environment. If I was back in India, the chances are they will be like five people there sitting and waiting, and they will do all this work, but the fact that I got my hands dirty made me grow in a much better way to thousand 11. Many joined kook membrane systems now serves as the president. So in order to put in perspective the magnitude of problems we have want to share two examples. One of them is the fact that there are more cell phones than number of pilots in the world right now you think about that for a minute how the priorities can sometimes be misaligned and the impact of that is the second fact which is every two minutes or so, a child dies because of water related issues.

Membrane's vision is a nutrition a better future and redevelop membrane-based solutions to address water and wastewater problems remembering is like a sophisticated filter. Think about cholesterol with millions of homes and it and each hold is like a thousand times smaller than a human hair.

And that's what membrane is such a small, tiny holes and that allows a clean water to go through keeps all the nasty stuff away because defendants are so small selecting process through Brazil. Had a pretty serious water shortage that was noted in Paul lowering the level of reservoirs there levels were like 10% of what the normal level was present very very challenging situation very congested areas is not a lot of room for expanding water on wastewater treatment plants. So whatever technology have to be implemented to solve this problem. It had to be compact To fit in the existing footprint that they have. So the system there where we took wastewater plant and retrofitted that membrane systems so by doing that that particular site was able to get 5 to 6 times more flow without expanding their footprint in the correctional system they can treat a million gallons per day. The chances are if you put on membrane system. There then same footprint can treat anywhere between 4 to 10 times the weight of which is like for the 10 million gallons for the knowledge of 1 million gallons per day. We also provide membrane solutions for wine filtration air filtration and you will send number of other industries. If you open up your fridge and take on juice is a high likelihood that that audit juice was built using court membranes to switch. I spoke it has to have a consistent amount of Paul, so what they would normally do is take membranes. Either that's free juice, which is the filtered using membranes, or if it has to have a certain amount they will mix with that filter juice at its very consistent. I don't think anybody wants to drink too much help on one day in the next of the opening minutes of little help. So quality-control consistency is required and membranes help to give that consistent clean pulp, which can either be shipped as is all it can be blended with control pump a lot of projects and a lot of success using membranes to make fine line beer filtration is the nothing Hardly Be a quality to cooperatively to maintain the form on top of the beer. How long does the form lasted this is pretty amazing.

What is the value to the customer when they are looking at these products which we cannot sometimes stay granted, we just drink beer don't really think about what was behind that. How long does the fall lost on the berries that are five seconds is at seven seconds. How can we develop membranes which does not remove the compliments which are helping the quality of PRN which removes the confidence which is hugging the quality of the interesting.

When I joined Cocoa had a certain mindset in my first six months or so developing a new technology and I was talking to David Cook at that time and I thought that I want some investment to make glitzy pilots in each product can be like $100,000 machine and I went to David on Saturday. I want to see $400,000 to build his pilots of the contest.

This new technology on these places and right away like within two minutes. He said that we should be building 10 pilots and it was a complete opposite discussion. Normally, I would expect.

I go and justify why I need this money and provide all the background calculations but here it was opposite and I was trying to say we really need 10 but that was the mindset shift which I think is how can we do things quickly.

How can we invest more in the money so we can generate that value trying to create as quickly as possible. Being a private company does allow us against benefits where we are not held by short-term expectations of our shareholders in a public company every quarter. Somebody has to go out and tell how much money did they make and one of the seasons that I made can be influenced by that your prize or whatever expectations are from the shareholders, but as a private company. I think that's the one big value. I found after joining Cook that everything that we were doing was focused on creating long-term value for customers Cook invest 90% of its earnings back into business. I find it really motivating and I think sometimes that can be misunderstood what we do" is believed that we have to have passion in everything that we do.

This is what drives me to work every day. It's something that keeps me motivated I got two sons and when I go home and tell them what we do. We are solving the real problem in the long reallocating value which is very easy to understand and nicely motivates going great job on that piece Robbie and you were listening to Manny Singh, president of Coke membrane systems and you heard from him, the passion there in everything we do our opportunity. American series sponsored by Coke industries Manny Singh story here on our American story