Abercrombie & Fitch: The Story Behind the Story of an Iconic American Brand

On this episode of Our American Stories, Abercrombie & Fitch clothing stores conquered malls in the late ’90s and early ’00s with gorgeous models, pulsing dance beats, and a fierce scent. What most people don’t know is that the company was founded in 1892 in New York City as an outfitter for elite outdoorsmen. Here to tell the full story is Ashley Hlebinsky, former co-host of Discovery Channel’s Master of Arms, former curator in charge of the Cody Firearms Museum, and co-founder of the University of Wyoming College of Law’s Firearms Research Center.

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