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QuickBooks backing you good morning I'm doing poorly and this is Sunday morning hearing claims about new technology to make our lives better.

Well, this morning will be about devices that promise to someday benefit the vast majority of us devices designed to turn up the volume of everyday life. As David Pogue will report in our cover story sooner or later. Two thirds of us will need hearing aids, but most of us won't get them on average about 20% of adults who have a hearing loss actually is. But there's some good news thanks to new technology and a new law. We may no longer have to suffer in silence.

Companies like Bose, Samsung, Apple will enter the market now coming up on Sunday morning will show you the present and future of hearing aids loud and clear will be hearing from a lot of the legends of business and media.

His name is Ted Turner and he's looking back with our Ted Koppel and we were 15 and 3H yesterday and old models made lost millions today. If you know you're right and the magnet establishment is incorrect. You got a great deal of his attention is created. Dream rooms are well what love my dreams come true. Whatever happened to turn later on Sunday morning and more coming up when our Sunday morning podcast continues to is what people with impaired hearing.

Sometimes say while watching TV with family or friends, but a new generation of hearing aids may soon change all that. Our cover story as reported by David Pogue Tech credit for Yahoo finance meet Dick Pogue Cleveland lawyer. He's 90 years old. He goes to the office six days a week and he's my dad. Oh God doesn't make many concessions.

The aging about the only one I've noticed is that he wears hearing aids under what circumstances do wear them movies where the movies you watch TV do with watching television talk to mom when I listen to her. Most people with hearing loss get it I getting older. Two out of three people over 70 have trouble hearing, but what's really surprising is how many of them don't get hearing aids on average about 20% of adults who have a hearing loss actually is. I mean 20% over a lifetime of damage they can't regenerate Frank Lynn is an ear surgeon professor and the director of the cochlear Center for hearing and public health at Johns Hopkins's research shows that hearing loss is associated with higher risk of hospitalization, depression and especially dementia. So why don't more people seek treatment.

First, the price, the average cost to get a pair of hearing aids. The United States is about $4700, which is remarkable is that basing means and for the average American that this could be the third-largest material purpose in life after house in a car so it's incredibly expensive. How much of hearing aids does insurance cover to the vast majority insurance companies don't cover.

But cost is only one obstacle. Some people are also embarrassed to wear hearing aids.

Some people don't realize how much smaller hearing aids become over the decades and some people are put off by the hassle of getting them in the US, you can't get hearing aids without testing in consultation with the doctor or audiologist. Today, most of the world's hearing aids are made by six companies, only one is headquartered in the US, and that Starkey near Minneapolis. Everybody's ears Starkey's founder and CEO is Bill Austin Ford Clinton. He's had some experience in truth, the Pope actually I don't actually need hearing yet so white and a camera but Starkey's team treated me to a hope for the fitting experience first cleaning you to American elves, no challenge. There is your wow that's a psychological correspondence never show the reviewers or their ready then the hearing test. Small town say the word skin toe toe I will know Shakespeare at eight have a narrow opening. Here is the take away then a molding session for hearing aids that will exactly fit into my ears. So this is called taking impression. This this blue liquid plastic takes about five minutes to solidify. And while impression technicians have to fit all the electronics into a tiny shelf will disappear neatly inside your ear so you slip this in your right here okay.

There, or you can get the kind slips over your ear.

That's nice. They have room for a lot more features you can listen to music from your phone or make phone calls to even have different presets for different sonic environments have wine that would be more for crowded or when you're in a noisy area think that sounds fancy you ain't heard nothing yet transform the hitting and with sensors and artificial intelligence become health. Starkey's chief technology officer watching bulimic met me inside one of the companies echo proof testing chambers he's adding more sensors to their hearing aids. This new model. For example, can monitor your steps like a Fitbit.

Eventually it will even be able to notify loved ones.

If you fall in, but probably the number one technology most hearing loss sufferers would like to see now is just the ability to understand someone talking about the table from you in a restaurant.

Why can't we lick that I think we are close to cracking the problem that by detecting when I looking at me. I know that even basic hearing costs in here and elect. This is why two thirds of the price is all those Dr. services testing, customization and follow-up all bundled in that price. Frank Lynn became convinced that people with mild hearing loss don't need all that they might be content with something more generic. The cost attempt is much the importance of the present bill struck and after to his team work with Congress to successfully pass a new bill for the first time, you'll be able to buy hearing aids over-the-counter which effectively means by August 2020 that we will have the ability for companies to basely sell hearing it's directly consumers. Companies like Bose, Samsung, Apple could all enter the market now one it helps the access. Obviously you don't need a prescription to the cost to come way down rate.

The six big companies make hearing aids taking direct aim at their spreadsheet yes and no. It's the industry in a profession and a practice of them built up over the last several decades an hour struck the model. If we think hearing is open for public health and that's how we need to advance the field. The new law will create a new class of hearing aids, much less customize, but also much less expensive. They may resemble these devices. So these are precepts personal sound amplification product Nicholas Reed is an audiologist at the Johns Hopkins school of medicine.

These peace apps are on the market today, but legally they can't be called or marketed as hearing needs. But when this new law kicks in. Some of these things on the table here might now be allowed to be called hearing aids. I think several of these items on the table would meet the standards that will be set up. Some of these over-the-counter devices have some pretty cool features to I try them out superior. Oh, this is microphone Mike like to sit like this and it's bulky but you get a nice signal and feels kinda cheap.

It can't be that expensive.

I think these results $79. This is Bose $500 device less turn on the device. Are these noise canceling the seven because all of a sudden the general hiss of the room went away.

You yourself did a study and you compared these two, three, four, $500 things with these multithousand dollar hearing aids and what were the results in a controlled environment.

They improved speech understanding about as well as a hearing as you can probably guess the big hearing aid companies say they're not as good as their product restaurant or backgrounds of noise. They just don't they don't perform.

Chris McCormick is the chief marketing officer at Starkey. So what's going to happen when people are allowed to buy hearing aids without the audiologist services. The concern is people trying to self diagnose people trying to self program that products will have to be standardized and the problem with that is everybody's hearing is different. Bottom line, the world of hearing aids is about to improve dramatic a recharge in our case, both at the expense of, and thanks to that new law over-the-counter switch to your left arrow.

In the meantime if you're among the 80% good use hearing aids, but haven't looked into it. Say the word rule room. Well, I'll give the last word to my dad.

Are you able for minutes to imagine your life without the hearing aids I would be able to work for me to go to meetings and could hear people cause me to isolate myself and be at home very seldom go. It would be dramatically different life would not like it. Now page from our Sunday morning almanac September 30, 1882, 136 years ago today and counting the day the future physicist Johannes Wilhelm Geiger was born in Germany. Geiger developed a method for detecting and measuring radioactivity and invention that eventually led to the device known as the Geiger counter mainstay of science ever since the Geiger counter became a pop culture mainstay as well. As in the 1950 movie bells of Coronado starting those seemingly unlikely cowpoke scientists Ryan Rogers and Dale and when you get close to it with us to register right here. Popping now what Geiger died in 19 five just a few days short of his 63rd birthday invention that bears his name on any list of the legends of American business have to include the name Ted Turner bold and frequently controversial. Turner was very much a disrupter in his prime, but time and age have put him in a reflective mood as Senior contributor Ted Koppel found he visited Turner at his Montana ranch home from there. No quite a bit of wind blends on your camera to capture the signs of spiritually out here scrolling 113,000 acre ranch outside Bozeman, Montana.

The dreamer well what lot my dreams come true. 15 3H yesterday 60 minutes is been covering the fulfillment of 40. He's just convinced he can do almost anything he sets out so far right that observation to see both the root and by transmitting all those big swollen basketball games flyers satellite cable stations around the country. Turner transformed his not very successful. Local Atlanta TV station family entertainment comes your way on Atlanta's WTBS into his own creation, which he dubbed superstation program got the best of any independent station around the same time Turner many parts of the courageous store for nothing sweep of Australia in the America's Cup first time six. We intended to cover all the news all sites requiring CBS the man who said that CBS was a cheap horror house taken over by sleaze artists.

I said that years ago I was more of a crusader than that I am all that I am now but all I really felt that way.

Turner was allowed practitioner of political incorrectness years before Donald Trump ruled that the White House imagine it the most from the cells. Capt. Regis when Turner was done with Mike Wallace in 2003. CNN was already an international powerhouse until Turner had begun putting his money where his mouth, I got a letter saying I was honored by the United Nations Association as their manager year. I thought what what my going to say that I had to make a little space and money talks. While money how much you got to give a message got no newspapers got to be a big figure.

Now I Turner fulfilled his boy $1 billion to United Nations. You also contribute somewhere north of $250 million toward limiting the spread of nuclear weapons out of the former Soviet Union. That's a real nice fish is morally safer discovered in 2000. Turner sometimes got his numbers a little confused as in this conversation about the disastrous merger between Time Warner's CNN and AOL you were losing nearly $10 million a day. Two and half years million million a day for two and half years that the €700 right. I get thousands, millions and billions mixed up the confusion. The episodes of outrageous behavior. The euphoric highs and lows were initially diagnosed as symptoms of manic-depression says that was a misdiagnosis, but he openly acknowledges having a progressive brain disorder called Lewy body dementia.

Can you tell us what the others say all mild case of what people have Alzheimer's similar to that but not bad. Alzheimer's is fatal. I don't have that also got lots. I can't remember to me what that is mentioned can't remember what part of my disease.

It's an unpleasant going to remember. So just tell me what the symptoms are one of the symptoms was to remember what it was you wanted to book fracture to average not being able to remember things, is portico. I know that but it's more extreme with you tired, exhausted. That's the main symptoms and forgetfulness.

All gender begins most mornings these days with some yoga. He has never been a quitter's willingness to be shown on network television and what is certainly a diminished state is a testament to courage and a surprising absence of Turner has been and remains to this day, a passionate environmental all, not by million acres of land. Most all states, much of it devoted to restoring the American bison once there were literally tens of millions of bison in the American West.

By the early 1900s been slaughtered almost to the point of extinction only a few hundred left so how many bison states I think is about 300,000 is 200,000 in Canada is about 1/2 an inch or so? Sure I don't. We did it together as a national chain 45 restaurant name Ted's Montana Grill sure voice make money raising bison make more money raising bison and we do raising cattle on the same amount of acreage bison will be protected.

Turner has more than 50,000 bison grazing on his various ranchers early one evening, we drove to a remote section of the ranch in the hope of seeing or at least hearing some wolves head of this patient is good right workup of organizational or commendable song we can save them.

We were just killing time showing the fact. I wondered if Turner had ever considered politics about your writing. Not really little bit close I came running for office. One of my Jane Fonda discussed with her. She was married to one politician. Yeah, she said. For office alone are going for the brass ring got didn't think much about it and see what else but that particular book award show drive and ambition were qualities. His father instilled into Turner. I think your father may have heard the greatest impact on your life. Would you agree with the individual than individual probably and he took his own life. 53.

You told me yesterday (note to mind telling me what was in Malaysia's said he was sorry that got in he felt like he was in over his head, but he wasn't. He just apologized said love them very much. Use a hero as you get older as you go to the last few chapters of your life do you ever think about suicide. No, I've got five children and 14 grandchildren and I wouldn't put them through that painful. It was painful for me to know my father and I'm not going to even think about doing anything like that for Mike children and grandchildren even as she struggles with the symptoms of Louis body dementia. Ted Turner continues to engage great challenges switch to the environment. Nuclear war echoes perhaps of a poem he memorized as a classics major at Brown University, recalling an ancient hero confronting insurmountable logs then step forward Horatius Capt. of the gate. He said to every man or woman born deaf, sooner late. How can man die better than facing fearful odds for the ashes of his fathers and the temples of his guys here down the brace or counsel with all the speed you may, I would like to beside me will hold the following play on Jan now.

I spent a thousand might well be stopped by three who will stand on either hand and guide the bridge of Horatius at the bridge and that on leave of his 80th birthday is Ted Turner I'm Jane Pauley.

Thank you for listening and please join us again next Sunday morning. This is intelligence matters with former director of the CIA.

Michael Morel bridge Colby is cofounder and principal of the Marathon initiative project focused on developing strategies to prepare the United States for an era of sustained great power competition states put our mind to something, we can usually figure out what people are saying and what we can know analytically and empirically as our strategic situation or situations not being matched up follow. Intelligence matters were ever you get your podcasts