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CBS Sunday Morning / Jane Pauley
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May 31, 2020 1:42 pm

CBS Sunday Morning,

CBS Sunday Morning / Jane Pauley

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May 31, 2020 1:42 pm

Mo Rocca explores whether the "New Normal: may ever go back to the old one. Anna Werner sizes up how TV commercials are changing their messaging because of the pandemic. David Pogue gets a read on the rise in audiobooks. Mark Phillips looks at the history of facemasks, from tool in the fight against disease transmission to fashion statement. And Luke Burbank samples a new pandemic tradition, the virtual cocktail hour. Cheers!


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CBS Sunday morning podcast is sponsored by Edward Joe college tours with your oldest daughter updating the kitchen to the appropriate decade retiring on the coast. Life is full of moments that matter and Edward Joe's helps you make the most of them. That's why every Edward Jones financial advisor works with you to build personalized strategies for now and down the road so when your next moment arrives bigger small, you're ready for it. Life is for living. Let's partner for all of it. Learn more@edwardjones.com good morning Jane Foley and this is Sunday morning musically introduced to us this morning by Kelly Osterman of St. Louis. This Mac is very much a mixed bag, depending upon where you live. New cases down in some places than others.

Many places reopened other places still closed uncertainty about the future still lingering. Just about everywhere. This is your life in the strangest of times as maraca will report in our cover story plexiglass barriers have been popping up all over. This is your life. As the country returns to normal-ish have you seen anything that approximates the quote coming up on Sunday morning old lessons about the new normal, even in the face of live performance shutdowns. Some of our top musicians are saying don't stop the music. As Lee Cowan will show us not John Bon Jovi hasn't stopped writing songs that speak to our time matter. You are matter where you live. We experience cobra 19 J to all people. Farmers became an instrument of musical inspiration. I had on Sunday.

Audiobooks are experiencing a boom during the covert pandemic with David Poe will hear all about it. I could for the first time pick up a book from the moment the books on tape came books on phone audiobooks have become wildly popular with the listeners who buy them now and with the celebrity getting the record company don't need to dress up or take a shower that's perfect for me. I barely to be the one. Except when I'm appearing on CBS. I know what it feels like to work for someone else later on Sunday morning the Golden age of audiobooks stay home and raise the children. Mark Phillips reveals the role masks of polite through history. Luke Burbank toasts the virtual cocktail party, plus Jim Gaffigan, a vigorous round of exercise with Nancy Giles and more on this last Sunday morning of the month May 31, 2020 will be right back.

Social distancing scattering of reopened businesses. This is your life as the coronavirus pandemic drags on, but is it also fated to be your future. Our cover story is reported by Mo Rocca if you're looking for a window on the new normal.

It may very well be made of plexiglass house business is booming. Russ Miller manages Plastics in San Leandro, California. 40 Miller says as soon as the number of covered 19 cases exploded, so did shales of the transparent acrylic barriers were one stored plastic sheets between the customer already plexiglass barriers are popping up in reception areas, office cafeterias, hair and nail salons, which raises the question as we all begin to emerge from our pandemic isolation will we find ourselves still separated from each other. School for one more problem school is one of the first times the phrase the new normal appeared in print was in 1918.

Just after the end of World War I and with every cataclysmic event since there've been predictions about how life will change this once no exception becoming part of the new normal. Unfortunately, all was his change but they always change for shorter periods than we anticipate a lot of people expect Adam Alter is a psychology professor at New York University's Stern school of business. He points out that the phrase has been much used during the last two decades.

Here is the question that must be asked is what happened Friday the new normal. We just aren't quite sure yet what the new normal is. This may very well be normal.

Notably, the 2008 financial crisis. This is the new normal. You have to be much more careful about your spending is also about selling to consumers, banks and other institutions will be forced to buy future. And so with with lock will future crises like this one, but less than 10 years later, the government loosened the major financial protections change didn't last. I think we'll see the same thing out as well. I think when you're in the midst of an event it's concrete is very present. It's all that surrounds you, takes up your whole attentional field. I think as it passes the vast majority of his will return to the way they were but some changes will stick. Can we even remember what it was like to fly before 9/11, we instituted a whole lot of different policies. The way we travel. Change the way into buildings changed security in general was much tighter in every respect. Not that there hasn't been a lot of grumbling about the long lines and privacy intrusions. Adam Alter says many Americans are less welcoming of new norms that feel imposed a lot of people to say what freedom I'm good.

There are other people in the population more naturally resistant to be told pretty much anything you could say or do this thing that will protect thousands of people or don't do this thing that will keep you safe and eyesight don't tell me what to do. That's not something that I'm willing to accept now. It's not that humans aren't capable of change over relatively short periods of time.

Think about this 20 years ago, almost no one had a smart phone and now 75% of American adults say they can reach their funds moving their feet 24 hours a day, which means that funds are on the pill is not constant. Table there in their pockets. On average, he says, Americans will spend 15 years of their lives looking at their smart phones. Each had Steve Jobs strode out onto the stage with the first iPhone and said all of you will buy this device and start using it now. We would not it worked out so well. It would not if the government had said. For example, everyone is mandated to buy a device very very very different. Whatever the new normal, ends up looking like Alter says some people may actually begin planning for lockdown life soon as you being forced to move around again, I think. As I well remember when we didn't we could just on the couch and Lydia, I'm hearing birds chirping sound effect that you added not yet know isn't this beautiful restaurant jewelry and cookbook author Lydia Bastien H says she hopes there are elements of our life in isolation that will be part of our new normal. You know the plans are not flying overhead as much.

The birds are thinking maybe. Maybe I'm overly sensitive but I kind of like it. She says this.

Reminds her of her childhood in East area. Once a part of Italy. This is how I grew up you know in the season, so we ate and know what I did to help grandma in the gardens harvest the potatoes being peas.

Whatever the file is what was in season, while Bastien H hopes that out of this people will continue to cook at home.

She's also a businesswoman with restaurants in New York and beyond. She knows that eateries, bars and stores can only reopen if social distancing becomes a norm, at least for the foreseeable future. There are already apps out there where the client can log into the restaurant's menu imported directly. The waiter doesn't have to take the order order goes in the kitchen. The waiter will just serve it with the mass gloves change the gloves with serving. It's just a precaution that needs to be taken first time you're really dealing with your servers. When the food is delivered exactly and I think the communication will happen a lot on the computer. Do people need restaurants absolutely restaurants. The word restaurant is from the word restore a refuge if you will of travelers of people going meeting new people. So restaurants I think will always be be part of of society so you heard it here.

The new normal will include restaurants. Yes, absolutely. I have no doubt but that new normal may include barriers between tables made of yes plexiglass I love starting conversations with the next table. No, I know we are social creatures.

I can't I get it, but the calm yourself down a little bit. The third of pull that in you have to follow the rules well you have to follow the rules.

You hear me. It turns out that wearing a mask during a pandemic is a long history behind it. Mark Phillips offers us a crash course. I guess the first question is, do we need these things drink during the surgery well I would say no because were appropriately distanced rules well thought let's take them off. I think what little the man behind the mask is Mark Hunt expel a medical historian, author of books like the pandemic century. He knows from mass going back to their first known medical use during the Black death. The bubonic plague of the Middle Ages that killed roughly half of Europe's population and those were some masks. Everybody probably is familiar with the classic image all the beats position.

The plate don't that the plague doctors look like ravens about the pick on the bones of the dead is an image that sticks with you.

The mass may have been useless against the disease, which was carried by rats and fleas, but they did actually serve a purpose everywhere. This speak of the report life during the week as a way all acting as a barrier to the noxious vapors with full to spread this dreadful contagion so it wasn't just that the world smelled the people dying of the plague with their bottles and everything else stunk. This was thought to have medicinal purposes. It was all block will somehow counteract these bad the idea of the disease could be carried in the air endured for centuries but it wasn't actually proven until the great Manchurian plague of 1910, 11, an outbreak that killed around 60,000 people.

What happened in China, which were going to walls, young charges don't tickle you say walls practicing in Manchuria with a French colleague. I will observe that many of the patients seem to have a disease occurs with very rapidly between the and he hypothesized that it was a big spread by the usual play clean root Biber spirit to draw a person so will and his staff wore masks. Long story short, they didn't catch what it plague where the French don't work with did died as a result, French doctor who did not wear where the boss he dismissed it. I suppose there could be development. Who is this presumptuous young charges. Don't tell me I write that east-west divide has endured the mask is become commonplace in Asian cities during the flu season. It has had its moments in the West during the Spanish flu pandemic of 1918, 19.

San Francisco had a mask wearing public ordinance sentences. Good people actually following five dollars.

If the record by police these days.

The divide is more left right then east-west but non-mask where in the chief baby living out to cultural fantasies. Studies show men are less likely to wear facemasks than women.

The other attitude they come from the movie Hollywood's version of the old West masks were for bad guys… The mask is come a long way, not just in terms of social acceptability but technically those Chinese doctors in Manchuria made theirs out of bandages surgical mass. Since then, were also made from woven cloth better than nothing, but not as good as this, the now coveted and 95 mask molded woven out of synthetic fibers, which filter out more of the virus. It's a mass that owes its inspiration to legendary industrial designer Sarah Little Turnbull, whose work on the first molded Brock for 3M in the 60s morphed in her mind into a medical mask and you can see why now the facemask is morphing again from medical to fashion necessity along with the coronavirus.

It has arrived. Once you see retailers and companies marketing opportunity.

I think virus is alter just about every aspect of life, and that includes the commercials on TV. Warner has a message about our sponsors. These commercials showing fans crowded football game focused around cities with people she's more than okay with celebrities delivering lighthearted messages you might call them the before coronavirus commercials as that definitely don't work now. Just ask the people at KFC launched this finger licking good campaign just before the pandemic began here for a reason selling cars motor company was one of the first event to a new style of dance. Matt van Dyck is director of US marketing talking about our latest model features and benefits relevant right now, rather than marketing cars. The company offered payment relief to customers.

Then Ford spoke of its commitment to building, respirators, ventilators and fascial use were your customers in their time of need advertising has shifted during crises before poster ads in World War II emphasized patriotism. I am commercials running after 9/11 spoke of community. So during this pandemic. Walmart customers here for you ads featuring its employees.

Samsung promised will get through this together and showed people staying home in and add to thank them for not writing with Hoover if you're not selling a product. What is your advertising doing for you senior editor at ad age Janine Pucci, top of my people are ready to return to your movie ready to go travel and ready to go to the mall you will. Everyone has continued to advertise.

As of April television ad spending had fallen 41% of those still advertising 92% adjusted their messages and those commercials featuring cities they had to change to not being motion hometown ad agency donor sent a message of hope to fellow Detroit residents. It came from the heart. It came from a place of wanting to help frame strategist Alex to use came up with the idea were not able to make masks ventilators out of our commercials we can use the work that we do to help speed people. His colleague, director of content Zeke Andrews shot the really what I did. I drove around socially distanced with a single camera from his car to be there. It was very hypnotic and very emotional sons and I and I just hope that that sense and that spirit of Detroit comes through and familiar voices are delivering new and powerfully different messages. We are at war with these public service announcements popped up online beginning in March from Hector you McConnaughhay rights just throw some hope out there time with people shop hang is worked on writing and producing a series of six PSA this aimed at motivating people to stay home during the war against the coronavirus staying on retreat was brave and aggressive having people come just cost up and go you know I think of it being strong choice as a defeatist. Now I understand this is a different enemy that here about another to show my time is with McConnaughhay creating the character Bobby bandy.

I remember staying if I could be another voice put that out somebody else to go… Also, but all but I like to win and that's better for them is better for all his latest production he calls about one people listen to. It's about us. It's not about narrative starting to feel like you want to go to work on the far right.

If you are still you're on the far left and this is not true virus and you voted for. I know we shouldn't care about that right. This is intelligence matters with former acting Dir. of the CIA. Michael Morel bridge Colby is cofounder and principal of the Marathon initiative project focused on developing strategies to prepare the United States for an era of sustained great power competition states put her mind to something, we can usually figure it out what people are saying and what we can know analytically and empirically as our strategic situation motor situations not being matched up with follow. Intelligence matters were ever you get your podcasts, social distancing, need to dry up socializing Luke Burbank. It was almost 100 years ago. Exact every bar in America shut down. Next prohibition memory of that event. Speaking but a century later, when the nations bars closed again in the grip of the pandemic.

A new way to share a drink was born the virtual cocktail these days. Brick and mortar establishments are reopening in places like Memphis actually go out for many together virtual safety to connect with friends and other cities. Maybe most importantly to delineate when the work from home day is actually ended. The old adage that it's 5 o'clock somewhere, has never seemed more true I think with just the bizarre situation which we find ourselves. I think a lot of people are concerned that that alcohol is kind of starting to play a larger role as well to deal with stress and anxiety as a lot of people turned alcohol for in the past, Laura Carlson is a food historian and host of the podcast, the feast who says the modern cocktail hour can be traced back to 1917 and a woman named Clara Bell Walsh. She was a St. Louis socialite and became known for hosting parties that had cocktails. Back in those days.

Carlson says cocktail hours were a chance for mostly rich women to have a drink together at a socially acceptable our lifetimes. These were women that were feeling that they were not allowed out of the home to pursue work or other employment or other educational opportunities would often be almost like a proto-book so they could discuss, say, intellectual matters for those looking to throw a proper virtual cocktail party in 2020, Linden, pride, and Natalie Hudson have you covered ranging fund the business model in a way that we would have to do the full pride and Hudson co-owned Dante in New York City which was voted best bar in the world in 2019. When the pandemic it they had to rethink things. The second item we had to transition to drug cartels standing Dante in this buckets and also cocktails and dribbling down recipes and try to work out how to create your 2 ounces into 55 ounces into large dots of the liquor bottle. The spell like mad science continued serving regulars premade cocktails to go including their world famous Negron got the supplies here which I was curious to try the largest side like that. I like your thinking and going with the 1 ounce how much my putting in about three quarters in the sacred either Weight Watchers or AA joint after this, but I flipped. I lost about 1/3 okay cheers all that is delicious.

Armed with the perfect dream you guys. I was ready to throw the perfect virtual cocktail party advocating nice the vibe was relaxed and surprisingly fun even though there were some hiccups I got a ring light by the way, I'm trying to be an influencer strong very strong these days feeling of normalcy seems to be in short supply, so finding some even briefly, even via videoconference and feel like a real gift. A happy hour, and maybe the most literal sense is you guys all making the site is very nice to see. It happened this past week.

The loss of a no holds barred an unrepentant warrior against an earlier playing author and activist Larry Kramer died Wednesday in New York of pneumonia Academy award nominated screenwriter Kramer realized early on the threat a post to the gay community in the early 1980s. He founded the militant group act out known for its acts of civil disobedience on behalf of waged a bitter campaign against federal virus. Dr. Anthony Fauci.

Tony got his bureaucratic thing that of his humanitarian doctors whom he accused of incompetence. Kramer also battled AIDS with his pen dramatizing the fight in his 1985 play normal heart diagnosed with the virus that causes AIDS himself in 1988 Larry Kramer struggled with multiple ailments. In his later years, while never losing his determination and his distinctive voice, 2011 revival of the normal heart won a Tony award will come to my attention. Tony Anthony Fauci to become a sort of friend to Kramer, even helping him get into an experimental drug trial after Kramer's liver transplant in 2001 as found, she put it to the New York Times. Once you got past the rhetoric you found that Larry Kramer made a lot of sense and that he had a heart of gold. Larry Kramer was 84 weeks in quarantine. Jim Gaffigan is looking for a clue. Any clue about where things stand.

Last Monday the unofficial start to some someone not only was it the start of summer was the end of the pandemic. Most of us would agree were not. Do we stand. Is this the middle, the end of the beginning. Is there going to be another way home anyway. I need a surfboard look to history friends.

The Spanish flu in 1918, which some scientists think starting campus spring second being the most deadly. With that information gives us more fear is not knowing what comes next is what makes life interesting but still it would be nice to know where we stand. If you go on vacation for vacation. Depending on the length and the destination you could figure out how to pack for that vacation course this is not a vacation whenever we travel back to normal. Wherever that is. You want to be prepared.

Either way, I should find out if any of my pants don't fit about it. Your books are all the rage among the stay-at-home set are David Pogue invites you to lend him your ears. Rumor has it that you might have a little extra time at home these days and I've got just the thing to fill it listening to books in the old days they were called books on tape. They were very compact and fast, even books on compact disc were very compact one Harry Potter book takes 17 and then this happened suddenly the smart phone made audiobooks so convenient that this happened.

Double digit revenue growth year after year over 45,000 new audiobooks recorded last year alone, $1 billion in sales. I call my house to house the books build. It's a nice living and seeing the multitudes, meet Scott brick audiobooks superstar the column the man with the golden voice.

He's recorded Jurassic Park in cold blood. Alexander Hamilton and 900 other books is not something people do in life to read continuously for eight hours, announced her people say to me interested in doing audiobooks. What should I do or say will grab something around him go sit in your closet read out loud for eight hours and if you feel like doing it again tomorrow. Give me a call followed earlier this year. We found brick recording a classic bestseller, the Bible give us this day our daily bread and forgive us our debts as we forgive our debtors that had lived drivers say we met. I hear your voice if you like. I know you.

I've had women who said ticket about every night with me six minutes from now. One of us would be dead but nobody's a bigger fan of Scott brick's narration and best-selling author Brad Meltzer. Scott has an amazing baritone. He makes me sound handsome, more muscular. He makes me so I have hair there's no such thing as a perfect kiss, but this one's definitely in the running.

She murmurs, do you hear his voice as your writing. I always put an accent just to see if he can do it. Someone was a Bulgarian accident above you like oh attention thing that the scribe know that's just me trying to see if Scott brick and pull it off in the audiobook is supposed to be clean room conditions. You know how much time and money you just cost us he shouts raging forward. People say once you read your own book. I can't do 30 voices. I can't do scenes of someone's death and make you come to tears. A good reader can do the very best readers from here your body's highest honor. This year they were hosted by our own fear. I am in this fabulous venue.

Stephen King is here, money and fame and prestige came to the humble audiobook plans were like people.

It didn't take long for Hollywood to notice the beginning I had competition anymore read the complete autobiography of Malcolm X as told to Alex Haley and it was incredible.

Historian Lawrence Fishburne's resume is full of credits from Broadway TV and movies to rent to stay in Wonderland now you can add audiobook narrator I could for the first time pick up a book and read and now begin to understand what the book was saying is that more and more recognizable names from Hollywood are starting to record audiobooks and just wondering what's the attraction. Everything I have been blessed with what I've been told is wonderful speaking voice soft and so if I can use my speaking voice to tell stories that inspire people that lift them up to brighten their day.

How that's a gift is acting this course if I was not reading in the library I was reading on my bunk.

You couldn't got me out of books with the way I do remember walking out of the first recording I did as the narrator thinking that was the most taxing physical experience I've ever had and I trekked in the pump, then why did you raise any of these Jesse Eisenberg played Mark Zuckerberg in the movie the social network. I know and like Batman versus Superman, but now is pushing the definition of an audiobook. Thinking about this criticism and I'm sorry to say this but fully agree with you, he's written a three character audiobook audio play audio novel called when you finish saving the world for Mary's might to favor things more acutely than anything else I can think of which is your writing fiction and performing well and plus you don't need to dress up or take a shower. It's perfect for me. I barely do either one except when appearing on CBS were deeply honored.

Yeah I know what it feels like to work for someone else.

What's also knew about Eisenberg's project is that he wrote it expressly for audio not for print called an audible original raise the children audible.com is audiobooks. Is there a prestige value these days. Having been a reader for some these books is like cool yes I think actors and I'm certainly one of them who do a lot of Hollywood style movies that I think for a lot of them if you like. You also want to be involved with the kind of small things that you're a fan of that don't get as much attention for now audiobooks are getting a lot of attention and by the way, you don't have to pay money for them.

You can download audiobooks from your library and one more thing.

There's no shame listening to a book you're still getting the story you're getting exactly what the author wanted but what about that whole thing about you Scott are depriving me of letting my brain. Imagine what they sound like I wanted to just enough to keep your imagination muscle working yeah my job is to get the authors story across right job 15 done nothing else is great, like many of you these days our occasional contributor filmmaker Joshua Sefton.

How is keeping in touch with his quarantined mom with neo-clout cameras going on here. Your hair looks good.

Let me brain takes away the gray and ran back what it look like and that your friends doing about their spraying spray company making a fortune first started believe is expected to declare a national emergency worry he will scare you watch the morning to get through it because we are New York and because we are New York, tough, very smart term homosexual. Many Americans experience moments of being at least Andrew curious, if not fully homosexual sports car. Do you think is really a quote will brothers to keep your social distance here statements that are not true. Great personality. Would you going to do every day with you have to social distance access to testing, so maybe you now how do you like Deborah Burks. She says she's very knowledgeable. Do you like her scars. She does it inspire you to where it starts now wearing masks. I think it's a great just doing it for yourself and killing people is pretty cool starting to become a fashion statement by Solomon and store the other day where golden retriever dog what's been the hardest moments so far after I talked to my family all things. So show trying restaurants. People turning around and read trying to be created and try new things.

People are starting to make and it actually takes the people out there think about all the be great while you're stuck at home. Why would you ask me.

Nancy Giles has the story of a fitness device fit for a queen back in early March. Just be careful. I got I was going to do a story on the fitness company so they gave me longer to try out whatever I repeat, it was a loner that this then came the and I was stuck at home 25 but I still had a job to try to get it so heavily in time. It wasn't easy at this for a minute. You may have heard of Palatine holiday and last criticized and I knocked nothing you get me but now with Jim still closed in many places at home fitness is more in demand and that's made Palatine one of the few companies to prosper in this economy.

The tailwind is undeniable. Compared to last year. Sales are up 66% is a little bit awkward that we are profiting from the situation.

John Foley is Palatine's founder and CEO. He started the company in 2012 with small investors and a kick starter campaign usually takes seven days to deliver by counsel here seven weeks. Oh my goodness you delivery guys today and women get paid sick leave read so generous sickly.

We also have hazard. We are some other delivery companies that were giving them two dollars an hour more.

Something we decide what about $100 a day more for everyone who's going out there in great numbers in this environment, it's all right, and it seems like Palatine can afford it. The bike sells for an eye-popping $2200 plus a $39 a month subscription but it's not really the bike or their $4000 treadmill.

That's the real attraction is actually the classic recycling yoga and strength training are all streamed from Palatine studios right to your home but like so many other workplaces. The studios are now shuttered mate had to improvise my teaching live from home kinda blows my mind live from my home. I am so excited you are here only love is one of the instructors go in my letter that everyone can see how a party in my living room right now. It will never be the thing she's part personal trainer part of such a positive energy power you dealing with this pandemic wearing on me. So this is something that I've been saying to myself and to other it's okay not to be. I don't know what the future look like.

I allow myself to feel all the fields. If this all sounds a bit spiritual well that's not an accident.

CEO John Foley, I was noticing that religion was on the decline. Statistically and I did see the people with boutique fitness and general people really embrace it and the congregation and the community in the ritual.

Somebody talking to you from a pulpit for 45 minutes acknowledging it's a healthy religion the you get the endorphins and you get the community to get the connection to the next step for this business.

I see tens of millions of global subscribers and members. I often offer teams.

It feels like we are Amazon in 1999 will see so far the company has sold almost a million bikes and treadmills, but there are lots of other options for working out at home right now it's every class.

You can imagine life and most are less expensive and let's be honest. Over the years we've seen all sorts of fads for getting in shape at home. This turbo jam. I should now for weight loss I lot most of them as I explained years ago and Pilates, which I think last but not least, the shaker results before the end of this commercial but when it was time to return the loaner. I was actually working out and I can even take a bike ride with my friends like Sunday morning editor at goodness all very disconnected time. I so full disclosure 18 monthly payments. It will be mine, peddling myself into a sweaty frenzy make a difference. I don't know but you know what they say in the end it's not really about the destination, it's about the right. I'm Jane Pauley.

Please stay safe and join us when our trumpet sounds again next Sunday morning progress and crazy time once final point is we need people in the best way to protect final season Millstream exclusively on