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Christian Talk radio is a great way to advertise! Tap into a fiercely loyal pocket of potential customers. When Christian listeners hear your message, in their minds, you become, “part of the family”. Christian radio is “safe for the whole family ”. It is a medium often listened to by several members of the same family. The “time spent listening” , or TSL, is longer for a Christian talk radio user than users of other formats who just scan and scan and scan.